Wireless power transmission system

A wireless power transmission system comprising:

• a power transmitting apparatus including:
• a power transmitting side active electrode,
• a power transmitting side passive electrode,
• a voltage generating circuit configured to apply a voltage between the power transmitting side active electrode and the power transmitting side passive electrode, and
• a power transmitting side reference potential electrode coupled to a reference potential of the power transmitting apparatus;
• and
• a power receiving apparatus including:
• a power receiving side active electrode,
• a power receiving side passive electrode,
• a load circuit coupled between the power receiving side active electrode and the power receiving side passive electrode, and
• a power receiving side reference potential electrode connected to a reference potential of the power receiving apparatus,
• wherein, when the power receiving apparatus is mounted to the power transmitting apparatus, the power transmitting side passive electrode is adjacent to the power receiving side passive electrode, the power transmitting side reference potential electrode is adjacent to the power receiving side reference potential electrode, and the power transmitting side active electrode is adjacent to the power receiving side active electrode face and capacitively coupled to each other, whereby power is transmitted from the power transmitting apparatus to the power receiving apparatus.