Pedestrian protective radiator grill

A pedestrian protective radiator pill comprising:

• a radiator grill provided at a front end portion of a vehicle and configured to move in a manner that an upper end portion of the radiator grill moves forward to be away from a body of the vehicle so that an entire body of the radiator grill has a substantially perpendicular profile with respect to the ground;
• an operation unit connected to the radiator pill and configured to push the radiator grill in a forward direction relative to the vehicle when an impact signal is input;
• and
• a guide unit provided under the radiator pill, the guide unit guiding forward movement of the radiator pill when the radiator pill is pushed forward by the operation unit, and guiding rotational movement of the upper end portion of the radiator grill after the radiator pill is pushed in the forward direction up to an end of a movable range.