Identifying Products As A Consumer Moves Within A Retail Store

A commerce server comprising:

• a processing device configured to receive a video signal from an augmented reality device worn by a consumer as the consumer moves within a retail store and including:
• a video processing module configured to receive the video signal detect a presence of a barcode in the video signal;
• an identification module configured to identify the barcode detected in the video signal;
• and
• a correlation module configured to correlate the barcode identified by the identification module with a product offered for sale in the retail store.

A method comprising:

• receiving, at a processing device of a commerce server, a video signal containing a barcode from an augmented reality device worn by a consumer shopping in a retail store, wherein the barcode is spaced from a center of a field of view of the video signal;
• identifying, with the processing device, the barcode in the video signal;
• correlating, with the processing device, the barcode with a product offered for sale in the retail store;
• and
• transmitting, with the processing device, a signal containing information about the product to the augmented reality device.