# US 2014/0157343 A1 · WATERMARKED MEDIA CONTENT IN IPTV OR iTV NETWORKS > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0157343 A1 - Document ID: US20140157343A1 - Status: Published application - Kind: A1 - Application number: 14/172,328 - Filed: 2014-02-04 - Published: 2014-06-05 - Earliest claimed: 2009-04-09 - Assignees: AT&T Intellectual Property I, L.P. - Applicants: AT&T Intellectual Property I, LP - Inventors: Troy C. Meuninck; Oleg Kashapov - Web page: https://patentgrep.com/patent/US20140157343A1 ## CPC - G06T 1/0021: {Image watermarking} - H04N 7/17318: {Direct or substantially direct transmission and handling of requests} - H04N 19/467: characterised by the embedded information being invisible, e.g. watermarking - H04N 21/25833: {involving client hardware characteristics, e.g. manufacturer, processing or storage capabilities (allocation of resources considering hardware capabilities in multiprogramming arrangements G06F9/5044; allocation of resources considering software capabilities in multiprogramming arrangements G06F9/5055)} - H04N 21/44004: {involving video buffer management, e.g. video decoder buffer or video display buffer} - H04N 21/64322: {IP} - H04N 21/8358: involving watermark {(protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467)} - H04N 21/8455: {involving pointers to the content, e.g. pointers to the I-frames of the video stream} - H04N 21/858: Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot - G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A method that incorporates teachings of the present disclosure may embedding a watermark in media content for presentation at a rendering device using an editor to associate the watermark with one or more metadata pointers that point to additional media content according to an embedded link of the watermark to generate a group of one or more metadata pointers where the watermark includes an embedded link to additional media content used to modify the media content based on a content exchange between the rendering device and a computer. The method may further include storing the group of one or more metadata pointers, where a selection of the watermark invokes access to the altered media content containing the additional media content associated with the watermark, thereby producing the altered media content at the one or more user devices. Other embodiments are disclosed. ## Claims ### Claim 1 A computer-readable storage device, comprising instructions, wherein responsive to a processor executing the instructions, the processor performs operations comprising: altering media content in a network by providing a watermark in the media content, wherein the watermark comprises an embedded link to additional media content, and wherein the watermark comprises first altered media content; associating the watermark with a first metadata pointer that points to the additional media content according to the embedded link; receiving a user selection of the watermark in the first altered media content; accessing according to the first metadata pointer the additional media content from a computer having access to the network responsive to the user selection of the watermark, wherein the additional media content replaces portions of the first altered media content to form second altered media content which includes portions of the first altered media content and the additional media content; storing the second altered media content; creating a second metadata pointer that points to the second altered media content; and sending a library comprising the first metadata pointer and second metadata pointer to a computing device for use in presentation of a media on demand option for access to the additional media content and the second altered media content. ### Claim 2 (depends on 1) The computer-readable storage device of claim 1, wherein the accessing of the additional media content includes exchanging a portion of the first altered media content for a portion of the additional media content. ### Claim 3 (depends on 1) The computer-readable storage device of claim 1, wherein the first altered media content includes on demand content. ### Claim 4 (depends on 1) The computer-readable storage device of claim 1, wherein the embedded link comprises embedded hypertext that invokes a website redirection when the watermark is selected. ### Claim 5 (depends on 1) The computer-readable storage device of claim 1, wherein the additional media content is live media content. ### Claim 6 (depends on 1) The computer-readable storage device of claim 1, wherein the additional media content comprises static content. ### Claim 7 (depends on 1) The computer-readable storage device of claim 1, wherein the media on demand option presents the first altered media content as audio content or video content. ### Claim 8 (depends on 1) The computer-readable storage device of claim 1, wherein the media on demand option is provided to a mobile phone. ### Claim 9 A presentation device comprising: a memory to store instructions; and a controller coupled to the memory, wherein responsive to executing the instructions, the controller performs operations comprising: receiving media content from a network; embedding in the media content a watermark having an embedded link to access additional media content, wherein the watermark is configured for association with a pointer, and wherein the pointer points to the additional media content; and allowing access to the additional media content responsive to a detected selection of the watermark, wherein the media content is modified responsive to the detected selection by replacing a portion of the media content with the additional media content transmitted between the controller and a computing device having access to the network to form altered media content. ### Claim 10 (depends on 9) The presentation device of claim 9, wherein the operations further comprise: storing the altered media content; creating a second pointer that points to the altered media content; and sending a library comprising the second pointer for use in presentation of a media on demand option for access to the altered media content by a user device having access to the network. ### Claim 11 (depends on 10) The presentation device of claim 10, wherein the watermark includes a metadata pointer to the additional media content that is formatted according to operating characteristics of a rendering device communicatively coupled to the controller. ### Claim 12 A method, comprising: embedding, by a system comprising a processor, a watermark in media content for presentation at a rendering device supported by a network that associates the watermark with a metadata pointer that points to additional media content according to an embedded link of the watermark to generate a group of metadata pointers, wherein the embedded link is configured for modifying the media content when the watermark is selected by accessing via the metadata pointer the additional media content based on a content exchange between the rendering device and a computing device having access on the network to produce altered media content; and storing, by the system, the group of metadata pointers, wherein a selection of the watermark by a user device initiates access to the altered media content containing the additional media content associated with the watermark, to produce the altered media content at the user device. ### Claim 13 (depends on 12) The method of claim 12, wherein a link is associated with the watermark, and wherein the link enables presentation of a media on demand option for access to the additional media content. ### Claim 14 (depends on 13) The method of claim 13, further comprising presenting at a mobile device the media on demand option for access to the additional media content. ### Claim 15 (depends on 12) The method of claim 12, wherein the media content is altered with the watermark responsive to user input. ### Claim 16 (depends on 12) The method of claim 12, wherein the altered media content corresponds to scheduled content. ### Claim 17 (depends on 12) The method of claim 12, wherein the embedded link comprises embedded hypertext which invokes a website redirection when the watermark is selected. ### Claim 18 (depends on 12) The method of claim 12, wherein the additional media content includes live media content. ### Claim 19 (depends on 12) The method of claim 12, wherein the additional media content comprises static content. ### Claim 20 (depends on 12) The method of claim 12, wherein the additional media content is formatted according to operational characteristics of the rendering device.