# US 2014/0157199 A1 · Systems and Methods for Collecting Information with a Mobile Device and Delivering Advertisements Based on the Collected Information

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- Number: US 2014/0157199 A1
- Document ID: US20140157199A1
- Status: Published application
- Kind: A1
- Application number: 13/706,084
- Filed: 2012-12-05
- Published: 2014-06-05
- Earliest claimed: 2012-12-05
- Assignees: Qriously, Inc.
- Applicants: Qriously, Inc.
- Inventors: Christopher Kahler; Abraham Mueller; Gerald Mueller
- Web page: https://patentgrep.com/patent/US20140157199A1

## CPC

- G06Q 30/0255: {based on user history}
- G06F 3/0346: with detection of the device orientation or free movement in a three-dimensional [3D] space, e.g. 3D mice, 6-DOF [six degrees of freedom] pointers using gyroscopes, accelerometers or tilt-sensors
- G06F 3/0482: Interaction with lists of selectable items, e.g. menus
- G06F 3/04847: Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
- G06F 3/04883: for inputting data by handwriting, e.g. gesture or text
- G06F 3/04886: by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
- G06Q 30/0267: {Wireless devices}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

In one example embodiment, an information processing system transmits, to a mobile device having a window, question data representative of a question. For an application program, in this example, the mobile device displays the question in the window. For the application program, the information processing system may receive, from the mobile device, answer data representative of an answer to the question. Based on the answer data representative of the answer to the question, the information processing system selects advertisement data representative of an advertisement. In response to the advertisement data being selected, the information processing system transmits, to the mobile device, the advertisement data representative of the first advertisement. For the application program, the mobile device displays the advertisement in a second window of the mobile device.

## Claims

### Claim 1

A method comprising:
storing, on a computer readable medium, (a) question data representative of a question; (b) first advertisement data representative of a first advertisement; and (c) second advertisement data representative of a second advertisement;
transmitting, via an information processing system, to a mobile device having a window, the question data representative of the question,
for an application program, displaying, via the mobile device, the question in the window;
for the application program, receiving, from the mobile device, answer data representative of an answer to the question;
based on the answer data representative of the answer to the question, selecting, via the information processing system, one of: (a) the first advertisement data representative of the first advertisement; and (b) the second advertisement data representative of the second advertisement;
in response to the first advertisement data being selected:
(a) transmitting, via the information processing system, to the mobile device, the first advertisement data representative of the first advertisement; and
(b) for the application program, displaying, via the mobile device, the first advertisement in a second window of the mobile device; and
in response to the second advertisement data being selected:
(a) transmitting, via the information processing system, to the mobile device, the second advertisement data representative of the second advertisement; and
(b) the mobile device being configured to device, for the application program, displaying, via the mobile device, the second advertisement in the second window of the mobile.

### Claim 2

An information processing system comprising:
a processor; and
a memory device operatively coupled to the processor, the memory device storing: (a) question data representative of a question; (b) first advertisement data representative of a first advertisement; (c) second advertisement data representative of a second advertisement; and (d) instructions which when executed by the processor, cause the processor to:
(a) transmit, to a mobile device, the question data representative of the question, the mobile device being configured to, for an application program, display the question in a window of the mobile device;
(b) receive, from the mobile device, answer data representative of an answer to the question;
(c) based on the answer data representative of the answer to the question, select one of:
(i) the first advertisement data representative of the first advertisement; and
(ii) the second advertisement data representative of the second advertisement;
(d) in response to the first advertisement data being selected, transmit, to the mobile device, the first advertisement data representative of the first advertisement, the mobile device being configured to, for the application program, display the first advertisement in a second window of the mobile device; and
(e) in response to the second advertisement data being selected, transmit, to the mobile device, the second advertisement data representative of the second advertisement, the mobile device being configured to, for the application program, display the second advertisement in the second window of the mobile.

### Claim 3 (depends on 2)

The information processing system of claim 2, wherein the question data representative of the question includes question data representative of a single question.

### Claim 4 (depends on 2)

The information processing system of claim 2, wherein the question data representative of the question includes question data representative of a brand question.

### Claim 5 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to enable a user to customize answer choice data for the question.

### Claim 6 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to embed a question module into the application program.

### Claim 7 (depends on 2)

The information processing system of claim 2, wherein the second window is different from the first window.

### Claim 8 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to determine data representative of at least one of:
(a) an amount of questions displayed by the mobile device;
(b) an amount of questions answered;
(c) an amount of advertisements displayed by the mobile device; and
(d) an amount of advertisements selected.

### Claim 9 (depends on 8)

The information processing system of claim 8, wherein the instructions, when executed by the processor, cause the processor to display the determined data.

### Claim 10 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to enable a user to change the question to a second different, question.

### Claim 11 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to determine which question to transmit to the mobile device based on the type of mobile device.

### Claim 12 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to determine which question to transmit to the mobile device based on an answer to a previously displayed question.

### Claim 13 (depends on 2)

The information processing system of claim 2, wherein the instructions, when executed by the processor, cause the processor to determine which question to transmit to the mobile device based on a user profile which is associated with a user of the mobile device.

### Claim 14

A mobile device comprising:
a processor;
an input device operatively coupled to the processor;
a display device operatively coupled to the processor;
a memory device storing instructions which executed by the processor, cause the processor to:
(a) receive, from an information processing system, question data representative of a question;
(b) for an application program, cause the display device to display the question in a first window;
(c) enable a user to operate the input device to answer the question;
(d) transmit, to the information processing system, answer data representative of an answer to the question;
(e) receive, from the information processing system, advertisement data representative of an advertisement, the advertisement data being selected based on the answer data representative of an answer to the question; and
(f) cause the display device to display the advertisement in a second window.

### Claim 15 (depends on 14)

The mobile device of claim 14, wherein the question data representative of the question includes question data representative of a single question.

### Claim 16 (depends on 14)

The mobile device of claim 14, wherein the question data representative of the question includes question data representative of a brand question.

### Claim 17 (depends on 14)

The mobile device of claim 14, wherein the instructions, when executed by the processor, cause the processor to enable a user to answer the question based on a touch gesture.

### Claim 18 (depends on 17)

The mobile device of claim 17, wherein the touch gesture includes moving a slider to one a plurality or displayed answer choices.

### Claim 19 (depends on 17)

The mobile device of claim 17, wherein the touch gesture includes selecting one of a plurality of displayed answer choices.

### Claim 20 (depends on 14)

The mobile device of claim 14, wherein the instructions, when executed by the processor, cause the processor to enable a user to answer the question based on a physical gesture.

### Claim 21 (depends on 20)

The mobile device of claim 20, wherein the physical gesture includes shaking the mobile device.

### Claim 22 (depends on 14)

The mobile device of claim 14, wherein the instructions, when executed by the processor, cause the processor to enable a user to answer the question by selecting one of a plurality of displayed answer choices.