# US 2014/0157158 A1 · System and method for visually identifying user preferences > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0157158 A1 - Document ID: US20140157158A1 - Status: Published application - Kind: A1 - Application number: 14/094,115 - Filed: 2013-12-02 - Published: 2014-06-05 - Earliest claimed: 2012-12-03 - Inventors: Martin Camins; Nathan Seiling - Web page: https://patentgrep.com/patent/US20140157158A1 ## CPC - G06F 3/0481: based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A method and system for visually identifying user preferences on a touchscreen computing device is described. The system for visually identifying user preferences can be implemented on a plurality of touchscreen devices including smart phones, tablet computers and personal computers equipped with a touchscreen user interface. In one example, any visual image in a plurality of image formats supported by the touchscreen device can be used to identify specific areas of the image that visually appeals to the user. ## Claims ### Claim 1 A method for visually identifying user preferences, comprising: presenting, on a computing device, a user with an image having a plurality of individually selectable portions, the image presented such that the user is allowed to select one or more of the plurality of individually selectable portions; and determining a preference of the user based on the selections of the user. ### Claim 2 (depends on 1) The method as recited in claim 1, wherein the user is allowed to associate a button icon with one of the individually selectable portions. ### Claim 3 (depends on 2) The method as recited in claim 2, wherein the button icon is one of a LIKE, LOVE, HATE, DISLIKE, CHANGE, WANT, NEED, and LIKE COLOUR button icon. ### Claim 4 (depends on 1) The method as recited in claim 1, wherein the image is an image of a model kitchen, and wherein the individually selectable portions of the image correspond to at least one of fixtures and appliances within a model kitchen. ### Claim 5 (depends on 4) The method as recited in claim 4, wherein the individually selectable portions of the image each correspond to one of: a refrigerator, a stove, a dishwasher, a cabinet, a sink, a backsplash, a countertop, and a range hood. ### Claim 6 (depends on 1) The method as recited in claim 1, wherein the selections of the user are stored in a data store. ### Claim 7 (depends on 6) The method as recited in claim 6, including generating a report based on the selections of the user, the report indicating the determined preference of the user. ### Claim 8 (depends on 7) The method as recited in claim 7, wherein the report is generated by at least one of the computing device and a server, the computing device linked with the server by a network. ### Claim 9 (depends on 8) The method as recited in claim 8, wherein each of the computing device and the server include a central processing unit (CPU), a software application (APP), memory, and a data store. ### Claim 10 (depends on 8) The method as recited in claim 8, wherein the computing device and the server are in communication with a configuration computer having a web browser and memory. ### Claim 11 (depends on 1) The method as recited in claim 1, wherein computing device includes a touch screen, the user allowed to select one or more of the plurality of individually selectable portions by touching the touch screen. ### Claim 12 (depends on 11) The method as recited in claim 11, wherein the computing device is a mobile computing device. ### Claim 13 (depends on 1) The method as recited in claim 1, wherein each of the individually selectable portions are predefined, and correspond to a particular element depicted within the individually selectable portion. ### Claim 14 A method for visually identifying user preferences, comprising: presenting, on a computing device, a user with a series of images, the user capable of indicating whether the user likes each image in the series of images; and determining a preference of the user based on the indications of the user. ### Claim 15 (depends on 14) The method as recited in claim 14, including presenting the user with a subset of images in response to the determined preference of the user, the user capable of indicating whether the user likes each image in the subset of images. ### Claim 16 (depends on 15) The method as recited in claim 15, wherein the determined preference of the user is reevaluated based on which of the images in the subset the user liked. ### Claim 17 (depends on 16) The method as recited in claim 16, including generating a report indicating the determined preference of the user. ### Claim 18 (depends on 17) The method as recited in claim 17, wherein the report is generated by at least one of the computing device and a server, the computing device linked with the server by a network. ### Claim 19 (depends on 18) The method as recited in claim 18, wherein each of the computing device and the server include a central processing unit (CPU), a software application (APP), memory, and a data store.