# US 2014/0156741 A1 · Methods and systems for selecting and implementing digital personas across applications and services

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- Number: US 2014/0156741 A1
- Document ID: US20140156741A1
- Status: Published application
- Kind: A1
- Application number: 14/176,823
- Filed: 2014-02-10
- Published: 2014-06-05
- Earliest claimed: 2010-05-25
- Assignees: AT&T Intellectual Property I, L.P.
- Applicants: AT&T Intellectual Property I, L.P.
- Inventors: Steven A. Siegel; Steven Brown; David Chen; Mark Foladare; Paul Gausman; Reuben Klein; Gilbert McGrath; Karen Mullis
- Web page: https://patentgrep.com/patent/US20140156741A1

## CPC

- H04L 63/10: {for controlling access to devices or network resources}
- H04L 67/306: User profiles
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- H04L 67/60: Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources (admission control or resource allocation H04L47/70)
- G06F 21/604: {Tools and structures for managing or administering access control systems}
- G06F 2221/2141: Access rights, e.g. capability lists, access control lists, access tables, access matrices
- H04L 63/08: {for authentication of entities (cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32)}
- H04L 65/403: Arrangements for multi-party communication, e.g. for conferences (data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

A persona determination approach can be utilized to apply digital personas across multiple communications domains. A service gateway can determine whether to transfer a request for communications services to a Persona Determination Mechanism (PDM). The PDM can select a digital persona based on available information and transmit the digital persona to the service gateway. The service gateway can process the communications services based on the selected digital persona or based on the determination not to transfer the request. In some methods, the service gateway can forward the processed request to one or more network elements for further processing. Related systems are also disclosed.

## Claims

### Claim 1

(canceled)

### Claim 2

A method of applying digital personas across multiple communications domains, comprising:
determining, using a processor circuit, whether to transfer a request for communications services from a service gateway to a persona determination mechanism, wherein the request for communications services has an associated original digital persona and wherein the persona determination mechanism is to select a new digital persona and to transmit the new digital persona to the service gateway;
processing, using a processor circuit, the request for communications services based on the new digital persona responsive to the request for communications services being transferred to the personal determination mechanism; and
processing, using the processor circuit, the request for communications services based on the original digital persona responsive to the request for communication services not being transferred to the persona determination mechanism.

### Claim 3 (depends on 2)

The method according to claim 2,
wherein the request for communications services further comprises security information provided by a requesting party making the request; and
wherein the persona determination mechanism selects the new digital persona based on the security information.

### Claim 4 (depends on 2)

The method according to claim 2, wherein the new digital persona is applicable to web, email, and phone services.

### Claim 5 (depends on 2)

The method according to claim 2, wherein the service gateway provides the communications services comprising web, email, and phone services.

### Claim 6 (depends on 2)

The method according to claim 2, wherein the service gateway comprises one of a Serving-Call Session Control Function, a late-binding-capable web server, an email gateway, and a web application server.

### Claim 7 (depends on 2)

The method according to claim 2, wherein processing-the communications services comprises forwarding the request from the service gateway to a network element.

### Claim 8 (depends on 7)

The method according to claim 7, wherein the network element comprises an application server.

### Claim 9 (depends on 2)

The method according to claim 2, wherein determining whether to transfer the request for communications services from the service gateway to the persona determination mechanism further comprises evaluating access information included in the request for communications services.

### Claim 10 (depends on 9)

The method according to claim 9, wherein the access information comprises identity information corresponding to an identity of a requesting party making the request.

### Claim 11 (depends on 2)

The method according to claim 2, wherein the persona determination mechanism is to select the new digital persona based on preferences of a subscriber of the persona determination mechanism and identity information corresponding to a requesting party, and wherein the preferences associate the requesting party with the new digital persona.

### Claim 12

A system of applying digital personas across multiple communications domains, comprising:
a processor; and
a computer readable medium that comprises computer readable program code that when executed by the processor causes the processor to perform operations comprising:
determining, using a processor circuit, whether to transfer a request for communications services from a service gateway to a persona determination mechanism, wherein the request for communications services has an associated original digital persona and wherein the persona determination mechanism is to select a new digital persona and to transmit the new digital persona to the service gateway;
processing, using a processor circuit, the request for communications services based on the new digital persona responsive to the request for communications services being transferred to the personal determination mechanism; and
processing, using the processor circuit, the request for communications services based on the original digital persona responsive to the request for communication services not being transferred to the persona determination mechanism.

### Claim 13 (depends on 12)

The system according to claim 12,
wherein the request for communications services further comprises security information provided by a requesting party making the request; and
wherein the persona determination mechanism selects the new digital persona based on the security information.

### Claim 14 (depends on 12)

The system according to claim 12, wherein the new digital persona is applicable to web, email, and phone services.

### Claim 15 (depends on 12)

The system according to claim 12, wherein the service gateway provides the communications services comprising web, email, and phone services.

### Claim 16 (depends on 12)

The system according to claim 12, wherein the service gateway comprises one of a Serving-Call Session Control Function, a late-binding-capable web server, an email gateway, and a web application server.

### Claim 17 (depends on 12)

The system according to claim 12, wherein processing-the communications services comprises forwarding the request from the service gateway to a network element.

### Claim 18 (depends on 17)

The system according to claim 17, wherein the network element comprises an application server.

### Claim 19 (depends on 12)

The method according to claim 12, wherein determining whether to transfer the request for communications services from the service gateway to the persona determination mechanism further comprises evaluating access information included in the request for communications services.

### Claim 20 (depends on 19)

The system according to claim 19, wherein the access information comprises identity information corresponding to an identity of a requesting party making the request.

### Claim 21 (depends on 12)

The system according to claim 12, wherein the persona determination mechanism is to select the new digital persona based on preferences of a subscriber of the persona determination mechanism and identity information corresponding to a requesting party, and wherein the preferences associate the requesting party with the new digital persona.
