# US 2014/0156419 A1 · Method and device for presenting release information

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 2014/0156419 A1
- Document ID: US20140156419A1
- Status: Published application
- Kind: A1
- Application number: 14/234,518
- Filed: 2013-03-21
- Published: 2014-06-05
- Earliest claimed: 2012-04-13
- Assignees: Tencent Technology (Shenzhen) Company Limited
- Applicants: Tencent Technology (Shenzhen) Company Limited
- Inventors: Qian Zhang; Xing Li; Lili Shen; Wei Xu; Ang Xu
- Web page: https://patentgrep.com/patent/US20140156419A1

## CPC

- G06Q 30/0272: Period of advertisement exposure
- G06Q 30/0241: Advertisements
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

It is described a method and device for presenting release information. The method includes that: a total exposure of release information on a day is acquired in real time; and a current ratio for presenting release information is calculated according to the total exposure of release information on the day, and release information is presented according to the current ratio for presenting release information. With a technical solution as described, it is possible to distribute exposure of the release information reasonably according to a ratio for presenting adjusted in real time, allowing uniform and reasonable presenting of the release information.

## Claims

### Claim 1

A method for presenting release information, comprising:
acquiring a total exposure of release information on a day in real time;
calculating a current ratio for presenting release information according to the total exposure of release information on the day; and
presenting the release information according to the current ratio for presenting release information,
wherein the calculating a current ratio for presenting release information according to the total exposure of release information on the day, and presenting release information according to the current ratio for presenting release information, comprises:
calculating the current ratio for presenting the release information as X/Y, wherein Y is the total exposure of release information on the day and X is remaining allocated exposure of release information to be presented on the day; and
presenting the release information according to the current ratio for presenting release information X/Y.

### Claim 2

A method for presenting release information, comprising:
acquiring a total exposure of release information on a day in real time;
calculating a current ratio for presenting release information according to the total exposure of release information on the day; and
presenting the release information according to the current ratio for presenting release information,
wherein the acquiring a total exposure of release information on a day in real time, comprises:
averaging out historical data to get a ratio of exposure of release information within an hour on the day in a presenting region, wherein the ratio of exposure of release information within the hour is a ratio of exposure of release information within the hour to total exposure of 24 hours of the day; and
acquiring the total exposure of release information on the day in real time according to the ratio of exposure of release information within the hour on the day.

### Claim 3 (depends on 2)

The method according to claim 2, wherein the acquiring the total exposure of release information on the day in real time according to the ratio of exposure of release information within the hour on the day, comprises:
during a period from 0 O'clock to 1 O'clock, making the total exposure of release information on the day equal to an average value of total exposure of release information in the historical data;
during a particular hour after 1 O'clock, making the total exposure of release information on the day equal to a ratio of a sum of exposure of release information within respective hour on the day prior to the particular hour to a sum of ratios of exposure of release information within respective hour on the day prior to the particular hour.

### Claim 4 (depends on 3)

The method according to claim 3, wherein the calculating a current ratio for presenting release information according to the total exposure of release information on the day, and presenting release information according to the current ratio for presenting release information, comprises:
calculating the current ratio for presenting the release information as X/Y, wherein Y is the total exposure of release information on the day and X is remaining allocated exposure of release information to be presented on the day; and
presenting the release information according to the current ratio for presenting release information X/Y.

### Claim 5

A device for presenting release information, comprising:
an acquiring unit configured to acquire a total exposure of release information on a day in real time;
a calculating unit configured to calculate a current ratio for presenting release information according to the total exposure of release information on the day acquired by the acquiring unit; and
a presenting unit configured to present release information according to the current ratio for presenting release information calculated by the calculating unit,
wherein the calculating unit is configured to calculate the current ratio for presenting release information as X/Y, wherein Y is the total exposure of release information on day and X is remaining allocated exposure of release information to be presented on the day, and
wherein the presenting unit is configured to present the release information according to the current ratio for presenting release information X/Y.

### Claim 6

A device for presenting release information, comprising;
an acquiring unit configured to acquire a total exposure of release information on a day in real time;
a calculating unit configured to calculate a current ratio for presenting release information according to the total exposure of release information on the day acquired by the acquiring unit; and
a presenting unit configured to present release information according to the current ratio for presenting release information calculated by the calculating unit,
wherein the acquiring unit is configured to:
average out historical data to get a ratio of exposure of release information within an hour on the day in a presenting region, wherein the ratio of exposure of release information within the hour is a ratio of exposure of release information within the hour to total exposure of 24 hours of the day; and
acquire the total exposure of release information on the day in real time according to the ratio of exposure of release information within the hour on the day.

### Claim 7 (depends on 6)

The device according to claim 6, wherein the acquiring unit is configured to:
during a period from 0 O'clock to 1 O'clock, make the total exposure of release information on the day equal to an average value of total exposure of release information in the historical data; and
during a particular hour after 1 O'clock, make the total exposure of release information on the day equal to a ratio of a sum of exposure of release information within respective hour on the day prior to the particular hour to a sum of ratios of exposure of release information within respective hour on the day prior to the particular hour.

### Claim 8 (depends on 7)

The device according to claim 7,
wherein the calculating unit is configured to calculate the current ratio for presenting release information as X/Y, wherein Y is the total exposure of release information on the day and X is remaining allocated exposure of release information to be presented on the day, and
wherein the presenting unit is configured to present the release information according to the current ratio for presenting release information X/Y.

### Claim 9

(canceled)

### Claim 10

A storage medium storing a computer program product, which computer program product comprises program instructions which, when executed on a processor, cause the processor to carry out a method for presenting release information, the method comprising:
acquiring a total exposure of release information on a day in real time;
calculating a current ratio for presenting release information according to the total exposure of release information on the day; and
presenting the release information according to the current ratio for presenting release information,
wherein the calculating a current ratio for presenting release information according to the total exposure of release information on the day, and presenting release information according to the current ratio for presenting release information, comprises:
calculating the current ratio for presenting the release information as X/Y, wherein Y is the total exposure of release information on the day and X is remaining allocated exposure of release information to be presented on the day; and
presenting the release information according to the current ratio for presenting release information X/Y.