# US 2014/0156404 A1 · Targeted advertisement calendar incentives and updates > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0156404 A1 - Document ID: US20140156404A1 - Status: Published application - Kind: A1 - Application number: 13/689,921 - Filed: 2012-11-30 - Published: 2014-06-05 - Earliest claimed: 2012-11-30 - Assignees: International Business Machines Corporation - Applicants: International Business Machines Corporation - Inventors: Alfredo Aldereguia; Jeffrey R. Hamilton; Clifton Kerr; Grace A. Richter - Web page: https://patentgrep.com/patent/US20140156404A1 ## CPC - G06Q 30/0257: {User requested} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A method and system for generating consumer interest in broadcast advertising that contains encoded advertising incentives. The method includes receiving content from a broadcast stream provider and using a decoder with a processor that executes a software program tool embodied therein. The processor of the decoder executes the steps of the software program tool to detect the presence of advertising incentives in the broadcast stream. The processor of the decoder detects and responds to commands from the control device to display details about the advertising incentive. The processor of the decoder sends notifications to the user, updates the user's calendar, and sends feedback to the advertiser that the advertisement was chosen and accepted by the user. ## Claims ### Claim 1 A method for providing a targeted advertisement to a user, comprising: receiving content from a broadcast data stream using a decoder having a processor for executing a program embodied on a non-transitory computer readable storage medium therein, the content including a plurality of advertisements containing respective advertising incentives encoded therein, the program being encoded to perform the following; polling a control device for input from a user, the control device communicating with the decoder, the decoder being configured for receiving input from the user; displaying on a display device at least one of the plurality of advertisements and a link to at least one of the respective plurality of advertising incentives; decoding and displaying the advertising incentive encoded within the displayed advertisement when the user selects the link to view the advertising incentive being provided by an advertiser; sending a notification which includes the advertising incentive the user selected to a receiving device specified by the user; and generating a feedback notification to the advertiser using the decoder when the user accepts the notification at the receiving device. ### Claim 2 (depends on 1) The method of claim 1, wherein the connection between the decoder and the broadcast data stream receiver includes: radio frequency (RF) coaxial cable; S-Video composite cable; RCA component cable; High Definition Multimedia Interface (HDMI); Universal Serial Bus (USB); and Firewire. ### Claim 3 (depends on 1) The method of claim 1, wherein the control device is one or more of: a smartphone; a remote control; a personal data assistant; a mobile personal computer; a mobile gaming device; or a media player. ### Claim 4 (depends on 1) The method of claim 1, wherein the display device is one or more of: a smartphone; a personal data assistant; a television; a mobile personal computer; a mobile gaming device; or a media player. ### Claim 5 (depends on 1) The method of claim 1, wherein the receiving device is one or more of: a smartphone; a personal data assistant; a mobile personal computer; a mobile gaming device; a social network; or a media player. ### Claim 6 (depends on 1) The method of claim 1, wherein the notification is one or more of: an email; an icon; a voicemail; or a calendar entry. ### Claim 7 (depends on 1) The method of claim 1, wherein the user initiates the input to the control device using a voice. ### Claim 8 (depends on 1) The method of claim 1, wherein the user initiates the input to the control device by pressing a button on the control device, the button initiating a software program that sends a signal to the display device. ### Claim 9 (depends on 1) The method of claim 1, wherein the step of displaying the advertising incentive on the display device further comprises: pausing and redirecting the broadcast data stream from the display device to a temporary storage area in the decoder for the duration of the advertisement; storing advertising incentive data in non-transitory decoder readable storage within the decoder in response to the user's selection; displaying the advertising incentive on the display device; redirecting the broadcast data stream from the temporary storage area in the decoder to the display device in response to user input to resume the broadcast data stream; and purging the broadcast data stream from the temporary storage area in the decoder. ### Claim 10 (depends on 1) The method of claim 1, further comprising: generating an advertiser feedback record from the advertising incentive data stored in non-transitory computer readable storage within the decoder, the advertiser feedback record including: date and time a user selected an advertising incentive; a unique identifier associated with an advertising incentive; a unique identifier associated with a user; and a unique identifier associated with a target device; and purging the advertising incentive data from the non-transitory decoder readable storage within the decoder after transmitting the advertiser feedback record. ### Claim 11 (depends on 1) The method of claim 1, further comprising: creating one or more calendar entries on the user's receiving device, each entry corresponding to a day an event in the advertising incentive is scheduled to occur, and simultaneously sending an electronic notification to the receiving device, wherein the electronic notification includes one or more of: an email; a voicemail; or an icon; and removing an expired and/or a redeemed advertising event entry from the calendar on the receiving device. ### Claim 12 A computer readable storage medium storing a program of instructions executable by a processor to perform a method for providing a targeted advertisement to a user, the program being encoded to perform the following: receiving content from a broadcast data stream using a decoder having a processor for executing a program embodied on a non-transitory computer readable storage medium therein, the content including a plurality of advertisements containing respective advertising incentives encoded therein, the program being encoded to perform the following: polling a control device for input from a user, the control device communicating with the decoder, the decoder being configured for receiving input from the user; displaying on a display device at least one of the plurality of advertisements and a link to at least one of the respective plurality of advertising incentives to the user; decoding and displaying the advertising incentive encoded within the displayed advertisement when the user selects the link to view the advertising incentive being provided by an advertiser; sending a notification which includes the advertising incentive the user selected to a receiving device specified by the user; generating a feedback notification to the advertiser using the decoder when the user accepts the notification at the receiving device. ### Claim 13 (depends on 12) The computer readable storage medium of claim 12, wherein an advertising feedback record includes: date and time a user selected the advertising incentive; a unique identifier associated with the advertising incentive; a unique identifier associated with the user; and a unique identifier associated with the receiving device. ### Claim 14 (depends on 12) The computer readable storage medium of claim 12, wherein the step of displaying the advertising incentive on the display device further comprises: pausing and redirecting the broadcast data stream from the display device to a temporary storage area in the decoder for the duration of the advertisement; storing advertising incentive data in non-transitory decoder readable storage within the decoder in response to user selection; displaying the advertising incentive on the display device; redirecting the broadcast data stream from the temporary storage area in the decoder to the display device in response to user input to resume the broadcast data stream; and purging the broadcast data stream from the temporary storage area in the decoder. ### Claim 15 (depends on 12) The computer readable storage medium of claim 12, further comprising: creating one or more calendar entries on the receiving device, each entry corresponding to a day an event in the advertising incentive is scheduled to occur, and simultaneously sending an electronic notification to the receiving device, wherein the electronic notification includes one or more of: an email; a voicemail; or an icon; and removing an expired and/or a redeemed advertising event entry from the calendar on the receiving device. ### Claim 16 (depends on 12) The computer readable storage medium of claim 12, further comprising: removing an expired and/or a redeemed advertising event entry from the calendar on the receiving device. ### Claim 17 A system for providing a targeted advertisement to a user, comprising: a decoder having a processor for executing a software program embodied on a non-transitory computer readable storage medium therein and configured to receive content from a broadcast data stream, the content containing a plurality of advertisements containing advertising incentives therein; a control device for polling for input from a user, the control device communicating with the decoder, the decoder being configured for receiving input from the user; a display device for displaying at least one of the plurality of advertisements and a link to at least one of the respective plurality of advertising incentives to the user; a receiving device specified by the user for receiving a notification which includes an advertising incentive selected by the user, wherein the notification includes one or more of: an email; a voicemail; a calendar entry; or an icon; a data record layout for an advertiser feedback notification record generated by the software program from advertising incentive data stored in non-transitory decoder readable storage within the decoder; a module for sending the advertiser feedback notification record to the advertiser for the advertising incentive selected by the user; and a module for sending the notification which includes the advertising incentive the user selected to the receiving device specified by the user. ### Claim 18 (depends on 17) The system of claim 17 wherein the control device is one or more of: a smartphone; a remote control; a personal data assistant; a mobile personal computer; a mobile gaming device; or a media player. ### Claim 19 (depends on 17) The system of claim 17, wherein the display device is one or more of: a smartphone; a personal data assistant; a television; a mobile personal computer; a mobile gaming device; or a media player. ### Claim 20 (depends on 17) The system of claim 17, wherein the receiving device is one or more of: a smartphone; a personal data assistant; a mobile personal computer; a mobile gaming device; a social network; or a media player.