# US 2014/0156398 A1 · Personalized advertisement selection system and method > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0156398 A1 - Document ID: US20140156398A1 - Status: Published application - Kind: A1 - Application number: 13/991,323 - Filed: 2011-04-11 - Published: 2014-06-05 - Earliest claimed: 2011-04-11 - Inventors: Jianguo Li; Tao Wang; Yangzhou Du; Qiang Li; Yimin Zhang - Web page: https://patentgrep.com/patent/US20140156398A1 ## CPC - G06Q 30/0242: Determining effectiveness of advertisements - G06Q 30/0251: Targeted advertisements - G06Q 30/0255: {based on user history} - G06Q 30/0267: {Wireless devices} - G06Q 30/0269: {based on user profile or attribute} - G06V 40/161: {Detection; Localisation; Normalisation} - G06V 40/171: {Local features and components; Facial parts (eye characteristics G06V40/18); Occluding parts, e.g. glasses; Geometrical relationships} - G06V 40/172: {Classification, e.g. identification} - G06V 40/174: {Facial expression recognition} - G06V 40/178: {estimating age from face image; using age information for improving recognition} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING ## Abstract A system and method for selecting an advertisement to present to a consumer includes detecting facial regions in the image, identifying one or more consumer characteristics (mood, gender, age, etc.) of said consumer in the image, identifying one or more advertisements to present to the consumer based on a comparison of the consumer characteristics with an advertisement database including a plurality of advertisement profiles, and presenting a selected one of the identified advertisement to the consumer on a media device. ## Claims ### Claim 1 A method for selecting an advertisement to present to a consumer, said method comprising: detecting, by a face detection module, a facial region in an image; identifying, by said face detection module, one or more consumer characteristics of said consumer in said image; identifying, by an advertisement selection module, one or more advertisements to present to said consumer based on a comparison of said consumer characteristics with an advertisement database including a plurality of advertisement profiles; and presenting, on a media device, a selected one of said identified advertisements to said consumer. ### Claim 2 (depends on 1) The method of claim 1, wherein said consumer characteristics comprise an age, age classification, or a gender of said consumer in said image. ### Claim 3 (depends on 1) The method of claim 1, further comprising identifying, by said face detection module, a consumer profile stored in a consumer profile database corresponding to said facial region in said image. ### Claim 4 (depends on 3) The method of claim 3, wherein said consumer profile includes a viewing history of said consumer. ### Claim 5 (depends on 1) The method of claim 1, wherein said consumer characteristics comprise at least one facial expression of said consumer in said image. ### Claim 6 (depends on 3) The method of claim 3, wherein said consumer characteristics comprise an age, age classification, a gender of said consumer in said image, or at least one facial expression of said consumer in said image, and wherein said comparison of said consumer characteristics with said advertisement database further comprises ranking of one or more of said age, age classification, gender, said consumer profile, and said facial expression of said consumer. ### Claim 7 (depends on 4) The method of claim 4, further comprising updating said consumer profile based on said consumer characteristics and transmitting at least a portion of said consumer profile to a content provider. ### Claim 8 An apparatus for selecting an advertisement to present to a consumer, said apparatus comprising: a face detection module configured to detect a facial region in an image and identify one or more consumer characteristics of said consumer in said image; an advertisement database including a plurality of advertisement profiles; and an advertisement selection module configured to select one or more advertisements to present to said consumer based on a comparison of said consumer characteristics with said plurality of advertisement profiles. ### Claim 9 (depends on 8) The apparatus of claim 8, wherein said consumer characteristics comprise an age, age classification, or a gender of said consumer in said image. ### Claim 10 (depends on 8) The apparatus of claim 8, wherein said face detection module is further configured to identify a consumer profile stored in a consumer profile database corresponding to said facial region in said image. ### Claim 11 (depends on 10) The apparatus of claim 10, wherein said consumer profile includes a viewing history of said consumer. ### Claim 12 (depends on 8) The apparatus of claim 8, wherein said consumer characteristics comprise at least one facial expression of said consumer in said image. ### Claim 13 (depends on 10) The apparatus of claim 10, wherein said consumer characteristics comprise an age, age classification, a gender of said consumer in said image, or at least one facial expression of said consumer in said image, and wherein said advertisement selection module is further configured to compare said consumer characteristics with said advertisement database based on a ranking of one or more of said age, age classification, gender, said consumer profile, and said facial expression of said consumer. ### Claim 14 (depends on 10) The apparatus of claim 10, wherein said system is configured to update said consumer profile based on said consumer characteristics and transmit at least a portion of said consumer profile to a content provider. ### Claim 15 A tangible computer-readable medium including instructions stored thereon which, when executed by one or more processors, cause the computer system to perform operations comprising: detecting a facial region in an image; identifying one or more consumer characteristics of said consumer in said image; and identifying one or more advertisements to present to said consumer based on a comparison of said consumer characteristics with an advertisement database including a plurality of advertisement profiles. ### Claim 16 (depends on 15) The tangible computer-readable medium of claim 15, wherein said identified consumer characteristics comprise at least one of an age, age classification, a gender, and at least one facial expression of said consumer in said image. ### Claim 17 (depends on 15) The tangible computer-readable medium of claim 15, wherein the instructions that when executed by one or more of the processors result in the following additional operations comprising: identifying a consumer profile stored in a consumer profile database corresponding to said facial region in said image. ### Claim 18 (depends on 17) The tangible computer-readable medium of claim 17, wherein said consumer characteristics comprise an age, age classification, a gender of said consumer in said image, or at least one facial expression of said consumer in said image, and the instructions that when executed by one or more of the processors result in the following additional operations comprising ranking of one or more of said age, age classification, gender, said consumer profile, and said facial expression of said consumer. ### Claim 19 (depends on 17) The tangible computer-readable medium of claim 17, wherein the instructions that when executed by one or more of the processors result in the following additional operations comprising: updating said consumer profile based on said consumer characteristics; and transmitting at least a portion of said consumer profile to a content provider.