# US 2014/0156390 A1 · Methods, Systems, and Computer Program Products that us Measured Location Data to Identify Sources that Fraudulently Activate Internet Advertisements > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0156390 A1 - Document ID: US20140156390A1 - Status: Published application - Kind: A1 - Application number: 14/174,031 - Filed: 2014-02-06 - Published: 2014-06-05 - Earliest claimed: 2007-02-15 - Assignees: AT&T Intellectual Property I, L.P. - Applicants: At&T Intellectual Property I, L.P. - Inventors: Jeffrey A. Aaron; John Ruckart - Web page: https://patentgrep.com/patent/US20140156390A1 ## CPC - G06Q 30/0248: {Avoiding fraud} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0272: Period of advertisement exposure - G06Q 30/0277: {Online advertisement} - H04M 15/47: {Fraud detection or prevention means} - H04M 15/8033: {location-dependent, e.g. business or home} - H04W 4/24: Accounting or billing - H04M 2215/0148: Fraud detection or prevention means - H04M 2215/2026: Wireless network, e.g. GSM, PCS, TACS - H04M 2215/7435: Location dependent, e.g. Bussiness or home - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08) - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) ## Abstract Potential click fraud is determined. When a client device activates an Internet advertisement, the location of the client device is determined. Multiple activations of the same advertisement, by the client device, may indicate fraud. ## Claims ### Claim 1 A method, comprising: receiving activations of an Internet advertisement by client devices; determining a location associated with each of the client devices activating the Internet advertisement; determining a sum of the activations having a common location; comparing the sum of the activations to a threshold value; determining the sum of the activations exceeds the threshold value; identifying the sum of activations as fraudulent activations in response to the sum of the activations exceeding the threshold value; and refunding fees paid for the fraudulent activations of the Internet advertisement in the common location. ### Claim 2 (depends on 1) The method of claim 1, further comprising receiving global positioning system information as the location. ### Claim 3 (depends on 1) The method of claim 1, further comprising billing for one of the activations. ### Claim 4 (depends on 1) The method of claim 1, further comprising summing the activations having the common location. ### Claim 5 (depends on 1) The method of claim 1, further comprising determining a time associated with each one of the activations. ### Claim 6 (depends on 1) The method of claim 1, further comprising determining a region associated with the common location. ### Claim 7 (depends on 6) The method of claim 6, further comprising determining a demographic associated with the region. ### Claim 8 A system, comprising: a processor; and a memory storing code that when executed causes the processor to perform operations, the operations comprising: receiving activations of an Internet advertisement by client devices; determining a location associated with each of the client devices activating the Internet advertisement; determining a sum of the activations having a common location; comparing the sum of the activations to a threshold value; determining the sum of the activations exceeds the threshold value; identifying the sum of activations as fraudulent activations in response to the sum of the activations exceeding the threshold value; and refunding fees paid for the fraudulent activations of the Internet advertisement in the common location. ### Claim 9 (depends on 8) The system of claim 8, wherein the operations further comprise receiving global positioning system information as the location. ### Claim 10 (depends on 8) The system of claim 8, wherein the operations further comprise billing for one of the activations. ### Claim 11 (depends on 8) The system of claim 8, wherein the operations further comprise summing the activations having the common location. ### Claim 12 (depends on 8) The system of claim 8, wherein the operations further comprise determining a time associated with each one of the activations. ### Claim 13 (depends on 8) The system of claim 8, wherein the operations further comprise determining a region associated with the common location. ### Claim 14 (depends on 13) The system of claim 13, wherein the operations further comprise determining a demographic associated with the region. ### Claim 15 A memory storing code that when executed causes a processor to perform operations, the operations comprising: receiving activations of an Internet advertisement by client devices; determining a location associated with each of the client devices activating the Internet advertisement; determining a sum of the activations having a common location; comparing the sum of the activations to a threshold value; determining the sum of the activations exceeds the threshold value; identifying the sum of activations as fraudulent activations in response to the sum of the activations exceeding the threshold value; and refunding fees paid for the fraudulent activations of the Internet advertisement in the common location. ### Claim 16 (depends on 15) The memory of claim 15, wherein the operations further comprise receiving global positioning system information as the location. ### Claim 17 (depends on 15) The memory of claim 15, wherein the operations further comprise billing for one of the activations. ### Claim 18 (depends on 15) The memory of claim 15, wherein the operations further comprise summing the activations having the common location. ### Claim 19 (depends on 15) The memory of claim 15, wherein the operations further comprise determining a time associated with each one of the activations. ### Claim 20 (depends on 15) The memory of claim 15, wherein the operations further comprise determining a region associated with the common location.