# US 2014/0156362 A1 · Advertising and marketing platform > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0156362 A1 - Document ID: US20140156362A1 - Status: Published application - Kind: A1 - Application number: 13/692,217 - Filed: 2012-12-03 - Published: 2014-06-05 - Earliest claimed: 2012-12-03 - Inventors: Maher Pedersoli - Web page: https://patentgrep.com/patent/US20140156362A1 ## CPC - G06Q 30/0241: Advertisements - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Disclosed are a method, system, and/or apparatus of leasing a virtual advertisement product performed by a server comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to perform the method, including receiving an advertisement activation data from a mobile device comprising an image capture component. The advertisement activation data comprises an image data, a coded data, a text data, and/or a multimedia data captured by the mobile device. The method also includes extracting a temporal data and/or a geographical data concerning the advertisement activation data from the mobile device. Furthermore, the method includes querying a repository database for a stored copy of the advertisement activation data and adding the advertisement activation data to the repository database if the stored copy of the advertisement data is not found. ## Claims ### Claim 1 A method of leasing a virtual advertisement product performed by a server comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to perform a method comprising: receiving an advertisement activation data from a mobile device comprising an image capture component, wherein the advertisement activation data comprises at least one of an image data, a coded data, a text data, and a multimedia data captured by the mobile device; extracting at least one of a temporal data and a geographical data concerning the advertisement activation data from the mobile device; querying a repository database for a stored copy of the advertisement activation data; adding the advertisement activation data to the repository database if the stored copy of the advertisement data is not found; constructing a virtual advertising product based on the advertisement activation data; calculating an optimal price for the virtual advertising product by analyzing at least one of the temporal data and the geographical data of the advertisement activation data; and leasing the virtual advertising product to an advertiser based on the optimal price calculated. ### Claim 2 (depends on 1) The method of claim 1, further comprising: generating a customized advertisement to a user of the mobile device based on an analysis of at least one of the temporal data, the geographical data, the optimal price, and a content of the advertisement activation data. ### Claim 3 (depends on 1) The method of claim 1, further comprising: decoding the advertisement activation data when the advertisement activation data is the coded data comprising at least one of a quick response (QR) code, a scan code, a bar code, a matrix code, and a graphic code. ### Claim 4 (depends on 1) The method of claim 1, further comprising: extracting a set of user data from the user of the mobile device; and taking into account the set of user data when calculating the optimal price for the virtual advertising product. ### Claim 5 (depends on 4) The method of claim 4, wherein: the set of user data comprises at least one of a gender data of the user, an age data of the user, and a contact information data of the user. ### Claim 6 (depends on 1) The method of claim 1, further comprising: continuously configuring the optimal price for the virtual advertising product based on an analysis of at least one of the set of user data and a popularity metric of the virtual advertising product. ### Claim 7 (depends on 1) The method of claim 1, wherein: the customized advertisement comprises at least one of a text advertisement, an advertisement image, and a multimedia advertisement. ### Claim 8 (depends on 1) The method of claim 1, wherein: the advertisement activation data is captured through a third-party photography sharing application implemented on the mobile device and the customized advertisement is presented through the third-party photography sharing application implemented on the mobile device. ### Claim 9 A server to lease a virtual advertisement product performed comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to: receive an advertisement activation data from a mobile device comprising an image capture component, wherein the advertisement activation data comprises at least one of an image data, a coded data, a text data, and a multimedia data captured by the mobile device; extract at least one of a temporal data and a geographical data concerning the advertisement activation data from the mobile device; query a repository database for a stored copy of the advertisement activation data; add the advertisement activation data to the repository database if the stored copy of the advertisement data is not found; construct a virtual advertising product based on the advertisement activation data; calculate an optimal price for the virtual advertising product by analyzing at least one of the temporal data and the geographical data of the advertisement activation data; and lease the virtual advertising product to an advertiser based on the optimal price calculated. ### Claim 10 (depends on 9) The server of claim 9, further comprising instructions to: generate a customized advertisement to a user of the mobile device based on an analysis of at least one of the temporal data, the geographical data, the optimal price, and a content of the advertisement activation data. ### Claim 11 (depends on 9) The server of claim 9, further comprising instructions to: decode the advertisement activation data when the advertisement activation data is the coded data comprising at least one of a quick response (QR) code, a scan code, a bar code, a matrix code, and a graphic code. ### Claim 12 (depends on 9) The server of claim 9, further comprising instructions to: extract a set of user data from the user of the mobile device; and take into account the set of user data when calculating the optimal price for the virtual advertising product. ### Claim 13 (depends on 12) The server of claim 12, wherein: the set of user data comprises at least one of a gender data of the user, an age data of the user, and a contact information data of the user. ### Claim 14 (depends on 9) The server of claim 9, further comprising instructions to: continuously configure the optimal price for the virtual advertising product based on an analysis of at least one of the set of user data and a popularity metric of the virtual advertising product. ### Claim 15 (depends on 9) The server of claim 9, wherein: the customized advertisement comprises at least one of a text advertisement, an advertisement image, and a multimedia advertisement. ### Claim 16 (depends on 9) The server of claim 9, wherein: the advertisement activation data is captured through a third-party photography sharing application implemented on the mobile device and the customized advertisement is presented through the third-party photography sharing application implemented on the mobile device.