# US 2014/0155153 A1 · App Promotion System Using Data-driven dynamically Generated Mini-Games

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- Number: US 2014/0155153 A1
- Document ID: US20140155153A1
- Status: Published application
- Kind: A1
- Application number: 13/693,405
- Filed: 2012-12-04
- Published: 2014-06-05
- Earliest claimed: 2012-12-04
- Assignees: Zhan Ye; Ding Ye
- Inventors: Ding Ye; Zhan Ye
- Web page: https://patentgrep.com/patent/US20140155153A1

## CPC

- A63F 13/88: Mini-games executed independently while main games are being loaded
- A63F 13/60: Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
- A63F: CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR

## Abstract

Disclosed is an innovative app promotion platform that resides in a host app and utilizes third party apps' data (e.g. its app icon, graphics, video, and music) to dynamically create short-session mini games (e.g. quiz or picture puzzle) that can be played by the users. After playing the mini game, users will receive rewards that can benefit them in the host app. This new advertising approach is non-intrusive, provides deeper engagement from the users, thus creates better result for the advertisers. The platform comprises of two components—a mechanism to dynamically generate mini games (Short session based, data-driven) and an achievement window, which contains info to promote the third party app and gives users in-app rewards. The platform may be expanded in a global scale through offers of software development kits that allow other game developers and advertising networks to integrate the platform into their own games and networks.

## Claims

### Claim 1

A method for providing in-app promotions, the method comprising: providing a mini-game to the user in the host app; giving the user in-app rewards for playing the mini-game and displaying promotional info about a third party app; and providing the ability to share the gameplay experience and achievements with friends using social networks.

### Claim 2 (depends on 1)

The method of claim 1 further comprising, launching the system when certain conditions are met when the host app is run by the user.

### Claim 3

The method of claiml further comprising, dynamically generating the mini-game based on third party app data.

### Claim 4 (depends on 3)

The method of claim 3 further comprising, displaying third party app data and other related info (e.g. app icon, text, graphics, video, and music) and making them an integral part of the mini game's interaction and gameplay.

### Claim 5 (depends on 3)

The method of claim 3 further comprising, displaying an achievement window after the user played the mini game.

### Claim 6 (depends on 5)

The method of claim 5, wherein displaying an achievement window includes displaying and giving the user in-app rewards, displaying more detailed info about the third party app, and providing a sharing function.

### Claim 7 (depends on 6)

The method of claim 6, wherein displaying and giving the user in-app rewards includes displaying and giving in-app currency, virtual items, and unlocked contents.

### Claim 8 (depends on 6)

The method of claim 6, wherein more detailed info about the third party app includes the name of the third party app, icon, screensho s, description, company name, and link to download.

### Claim 9 (depends on 8)

The method of claim 8, wherein link to download includes either a link to a web site or an app store so that the user can download the app directly or indirectly.

### Claim 10 (depends on 6)

The method of claim 6, wherein providing a sharing function includes publishing certain promotional and viral info about the user's achievements onto social networks such as Facebook and Twitter.