# US 2014/0155108 A1 · Brand Mapping > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0155108 A1 - Document ID: US20140155108A1 - Status: Published application - Kind: A1 - Application number: 13/902,276 - Filed: 2013-05-24 - Published: 2014-06-05 - Earliest claimed: 2007-01-19 - Assignees: N99 LLC - Applicants: N99 LLC - Inventors: Steven K. Gold - Web page: https://patentgrep.com/patent/US20140155108A1 ## CPC - H04W 4/02: Services making use of location information - H04W 4/029: Location-based management or tracking services - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates - G08G 1/005: including pedestrian guidance indicator - H04L 67/52: specially adapted for the location of the user terminal - H04W 4/18: Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G08G: TRAFFIC CONTROL SYSTEMS (guiding railway traffic, ensuring the safety of railway traffic B61L; arrangement of road signs or traffic signals E01F9/00; radar or analogous systems, sonar systems, lidar systems specially adapted for traffic control G01S13/91, G01S15/88, G01S17/88; {radar or analogous systems, sonar systems, lidar systems specially adapted for anti-collision purposes G01S13/93, G01S15/93, G01S17/93}) - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) ## Abstract A user uses a portable electronic device to select an image representative of a brand. In response to the user's selection of the image representative of the brand, the device automatically presents the user with an image of a map that indicates a current location of the device and shows one or more images representative of brand purchase sites where the selected brand may be accessed by the user. ## Claims ### Claim 1 A method comprising: (a) displaying, using a wireless communication device, a first image associated with a first brand; (b) receiving, from a user of the device, an indication of a selection of the first image; (c) identifying a first location of the device independently of any location-specifying user input to the device; (d) wirelessly communicating, using the device, first data, the first data comprising information relating to the first location of the device; (e) wirelessly receiving, using the device, second data; (f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the location of the device; wherein the first map image comprises a first indication of a location of a first brand access site at which a first branded entity having a second brand is accessible; wherein the first indication of the location of the first brand access site comprises a second image associated with the second brand; and wherein the first indication is located at a first position on the first map image corresponding to the location of the first brand access site. ### Claim 2 (depends on 1) The method of claim 1: wherein the first map image further comprises a second indication of a location of a second brand access site at which a second branded entity having a third brand is accessible; and wherein the second indication is located at a second position on the first map image corresponding to the location of the second brand access site. ### Claim 3 (depends on 2) The method of claim 2: wherein the first map image further comprises a third indication of a location of a third brand access site at which a third branded entity having the first brand is accessible; and wherein the third indication is located at a third position on the first map image corresponding to the location of the third brand access site. ### Claim 4 (depends on 2) The method of claim 2, wherein the third indication differs from the first indication and the second indication. ### Claim 5 (depends on 1) The method of claim 1: wherein the first map image further comprises a third indication of a location of a third brand access site at which a third branded entity having the first brand is accessible; and wherein the third indication is located at a third position on the first map image corresponding to the location of the third brand access site. ### Claim 6 (depends on 5) The method of claim 5, wherein the third indication differs from the first indication and the second indication. ### Claim 7 (depends on 1) The method of claim 1, further comprising: (g) identifying a second location of the device independently of any location-specifying user input to the device; and (h) in response to identification of the second location of the device, displaying, using the device, a second map image that differs from the first map image, the second map image describing a second area overlapping with a location in proximity to the second location of the device. ### Claim 8 (depends on 7) The method of claim 7, wherein the first map image further comprises an indication of the first location of the device, and wherein the second map image comprises an indication of the second location of the device. ### Claim 9 (depends on 1) The method of claim 1, wherein the first indication of the location of the first brand access site comprises an indication of a characteristic, wherein the characteristic comprises information relating to the second brand. ### Claim 10 (depends on 1) The method of claim 1, wherein the first indication of the location of the first brand access site comprises an indication of a characteristic, wherein the characteristic comprises information relating to the first brand access site. ### Claim 11 (depends on 10) The method of claim 10, wherein the first branded entity comprises an event, and wherein the characteristic comprises a starting time of the first branded entity at the first brand access site. ### Claim 12 (depends on 10) The method of claim 10, wherein the characteristic comprises an indication of whether the first brand access site is open or closed. ### Claim 13 (depends on 1) The method of claim 1, wherein the second data comprises map rendering data for rendering the first map image. ### Claim 14 (depends on 1) The method of claim 1, wherein the second data indicates a characteristic associated with the first brand access site. ### Claim 15 (depends on 14) The method of claim 14, wherein the characteristic comprises a location of the first brand access site. ### Claim 16 (depends on 14) The method of claim 14, wherein the characteristic comprises a count of branded entities of the second brand accessible at the first brand access site. ### Claim 17 (depends on 14) The method of claim 14, wherein the first branded entity comprises an event, and wherein the characteristic comprises a starting time of the first branded entity at the first brand access site. ### Claim 18 (depends on 1) The method of claim 1, wherein the second data comprises information relating to the second brand. ### Claim 19 (depends on 1) The method of claim 1, wherein the second data comprises information relating to the first branded entity. ### Claim 20 (depends on 1) The method of claim 1, wherein the first image comprises at least one of an icon, a graphic, and a photograph. ### Claim 21 (depends on 1) The method of claim 1, wherein the first map image represents a geographic area. ### Claim 22 (depends on 1) The method of claim 1, wherein the first map image represents an interior area. ### Claim 23 (depends on 1) The method of claim 1, wherein the first indication of the location of the first brand access site comprises a graphic. ### Claim 24 A non-transitory computer-readable medium comprising computer program instructions, wherein the computer program instructions are executable by at least one computer processor to perform a method, the method comprising: (a) displaying, using a wireless communication device, a first image associated with a first brand; (b) receiving, from a user of the device, an indication of a selection of the first image; (c) identifying a first location of the device independently of any location-specifying user input to the device; (d) wirelessly communicating, using the device, first data, the first data comprising information relating to the first location of the device; (e) wirelessly receiving, using the device, second data; (f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the location of the device; wherein the first map image comprises a first indication of a location of a first brand access site at which a first branded entity having a second brand is accessible; wherein the first indication of the location of the first brand access site comprises a second image associated with the second brand; and wherein the first indication is located at a first position on the first map image corresponding to the location of the first brand access site. ### Claim 25 (depends on 24) The computer-readable medium of claim 24: wherein the first map image further comprises a second indication of a location of a second brand access site at which a second branded entity having a third brand is accessible; and wherein the second indication is located at a second position on the first map image corresponding to the location of the second brand access site. ### Claim 26 (depends on 25) The computer-readable medium of claim 25: wherein the first map image further comprises a third indication of a location of a third brand access site at which a third branded entity having the first brand is accessible; and wherein the third indication is located at a third position on the first map image corresponding to the location of the third brand access site. ### Claim 27 (depends on 25) The computer-readable medium of claim 25, wherein the third indication differs from the first indication and the second indication. ### Claim 28 (depends on 24) The computer-readable medium of claim 24: wherein the first map image further comprises a third indication of a location of a third brand access site at which a third branded entity having the first brand is accessible; and wherein the third indication is located at a third position on the first map image corresponding to the location of the third brand access site. ### Claim 29 (depends on 28) The computer-readable medium of claim 28, wherein the third indication differs from the first indication and the second indication. ### Claim 30 (depends on 24) The computer-readable medium of claim 24, further comprising: (g) identifying a second location of the device independently of any location-specifying user input to the device; and (h) in response to identification of the second location of the device, displaying, using the device, a second map image that differs from the first map image, the second map image describing a second area overlapping with a location in proximity to the second location of the device. ### Claim 31 (depends on 30) The computer-readable medium of claim 30, wherein the first map image further comprises an indication of the first location of the device, and wherein the second map image comprises an indication of the second location of the device. ### Claim 32 (depends on 24) The computer-readable medium of claim 24, wherein the first indication of the location of the first brand access site comprises an indication of a characteristic, wherein the characteristic comprises information relating to the second brand. ### Claim 33 (depends on 24) The computer-readable medium of claim 24, wherein the first indication of the location of the first brand access site comprises an indication of a characteristic, wherein the characteristic comprises information relating to the first brand access site. ### Claim 34 (depends on 33) The computer-readable medium of claim 33, wherein the first branded entity comprises an event, and wherein the characteristic comprises a starting time of the first branded entity at the first brand access site. ### Claim 35 (depends on 33) The computer-readable medium of claim 33, wherein the characteristic comprises an indication of whether the first brand access site is open or closed. ### Claim 36 (depends on 24) The computer-readable medium of claim 24, wherein the second data comprises map rendering data for rendering the first map image. ### Claim 37 (depends on 24) The computer-readable medium of claim 24, wherein the second data indicates a characteristic associated with the first brand access site. ### Claim 38 (depends on 37) The computer-readable medium of claim 37, wherein the characteristic comprises a location of the first brand access site. ### Claim 39 (depends on 37) The computer-readable medium of claim 37, wherein the characteristic comprises a count of branded entities of the second brand accessible at the first brand access site. ### Claim 40 (depends on 37) The computer-readable medium of claim 37, wherein the first branded entity comprises an event, and wherein the characteristic comprises a starting time of the first branded entity at the first brand access site. ### Claim 41 (depends on 24) The computer-readable medium of claim 24, wherein the second data comprises information relating to the second brand. ### Claim 42 (depends on 24) The computer-readable medium of claim 24, wherein the second data comprises information relating to the first branded entity. ### Claim 43 (depends on 24) The computer-readable medium of claim 24, wherein the first image comprises at least one of an icon, a graphic, and a photograph. ### Claim 44 (depends on 24) The computer-readable medium of claim 24, wherein the first map image represents a geographic area. ### Claim 45 (depends on 24) The computer-readable medium of claim 24, wherein the first map image represents an interior area. ### Claim 46 (depends on 24) The computer-readable medium of claim 24, wherein the first indication of the location of the first brand access site comprises a graphic.