# US 2014/0152553 A1 · Method of displaying content and electronic device for processing the same > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0152553 A1 - Document ID: US20140152553A1 - Status: Published application - Kind: A1 - Application number: 14/098,047 - Filed: 2013-12-05 - Published: 2014-06-05 - Earliest claimed: 2012-12-05 - Assignees: Samsung Electronics Co., Ltd. - Applicants: Samsung Electronics Co., Ltd. - Inventors: Soon-Hyun Cha; Myung-Su Kang; Jung-Woo Lee; Jae-Wan Cho; Sun-Min Hwang - Web page: https://patentgrep.com/patent/US20140152553A1 ## CPC - G06F 3/013: {Eye tracking input arrangements (G06F3/015 takes precedence)} - G06F 3/0481: based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance - G06F 2203/04102: Flexible digitiser, i.e. constructional details for allowing the whole digitising part of a device to be flexed or rolled like a sheet of paper - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract A method in an electronic device comprises when a display unit is deformed, determining a display area visible to a user, and displaying content on the confirmed display area. An apparatus for displaying content on an electronic device comprises a processing circuit configured to detect that a flexible display unit is bended, recognize at least a part of a user's body, determine which display area is visible to the user based on the user position; and move at least part of content on the visible display area. ## Claims ### Claim 1 A method for displaying content on an electronic device, comprising: when a display unit is deformed, determining a display area visible to a user in the deformed display unit; and displaying content on the visible display area. ### Claim 2 (depends on 1) The method of claim 1, further comprising: distinguishing at least one element on the content watched by a user among the displayed elements; and displaying the distinguished element on the visible display area. ### Claim 3 (depends on 1) The method of claim 1, wherein determining the visible display area comprises: obtaining information regarding a user's eye direction; and determining the visible display area corresponding to user's eye direction. ### Claim 4 (depends on 1) The method of claim 1, wherein displaying the content on the visible display area comprises: when a plurality of user watch a plurality of visible display areas, displaying different elements on the plurality of visible display areas for different users according to each user's eye direction. ### Claim 5 (depends on 1) The method of claim 1, wherein displaying the content on the visible display area comprises adjusting at least one of a size, a resolution, a direction of the displayed content and displaying the adjusted content. ### Claim 6 (depends on 1) The method of claim 1, wherein displaying the content on the visible display area comprises stopping the displays of elements that the user does not watch among the displayed elements. ### Claim 7 An electronic device for displaying content, comprising: a display unit being deformable and configured to display content; and at least one processor, wherein, when the display unit is deformed, the processor is configured to determine a display area that is visible to a user on the deformed display unit, and displays elements on the visible display area ### Claim 8 (depends on 7) The electronic device of claim 7, wherein the processor displays at least one content, distinguishes contents watched by a user among the displayed contents, and displays the content watched by the user on the confirmed display area. ### Claim 9 (depends on 7) The electronic device of claim 7, wherein the processor obtains information confirming a user's eye direction, and confirms a display area corresponding to at least one user. ### Claim 10 (depends on 7) The electronic device of claim 7, wherein, when a plurality of display areas corresponding to users are confirmed, the processor displays different contents respectively on the plurality of display areas, and the displayed different contents are distinguished for each user according to each user's eye direction among the displayed contents. ### Claim 11 (depends on 7) The electronic device of claim 7, wherein the processor adjusts at least any one of a size, resolution, a direction of the displayed content and displays the adjusted content. ### Claim 12 (depends on 7) The electronic device of claim 7, wherein the processor stops the display of contents that the user does not watch among the displayed contents. ### Claim 13 A non-transitory computer readable medium having a program recorded thereon, which, when executed by a computer, performs a method of displaying contents, the method comprising: when a display unit is deformed, confirming a display area corresponding to a user's visible area in the deformed display unit; and displaying content on the confirmed display area. ### Claim 14 A method for displaying content on an electronic device, comprising: detecting that a flexible display unit is bended; recognizing at least part of user's body; determining which display area is visible to the user based on the recognition; and moving at least part of content on the visible display area. ### Claim 15 (depends on 14) The method of claim 14, wherein the part of user's body is user's eye and the visible display area is determined based on the recognition of user's eye ### Claim 16 (depends on 14) The method of claim 14, further comprising: distinguishing at least one element on the content watched by a user among the displayed elements; and displaying the distinguished element on the visible display area. ### Claim 17 An apparatus for displaying content on an electronic device, comprising a processing circuit configured to: detect that a flexible display unit is bended; recognize at least a part of a user's body; determine which display area is visible to the user based on the recognition; and move at least part of content onto the visible display area. ### Claim 18 (depends on 17) The apparatus of claim 17, wherein the part of user's body is user's eye and the visible display area is determined based on the recognition of user's eye. ### Claim 19 (depends on 17) The apparatus of claim 17, wherein the processing circuit is configured to: distinguish at least one element on the content watched by the user among the displayed elements; and display the distinguished element on the visible display area. ### Claim 20 (depends on 17) The apparatus of claim 17, where the processing circuit is configured to divide the bended display unit into a plurality of substantially flat areas and display the content on one of the plurality of substantially flat areas.