System and method for selecting data to be presented on a web site
AssigneeSoftlib Ltd.
InventorsAki Ratner, Boaz Grinvald, David Buch, Maxim Donde
Life of this patent
Estimating the term…
Abstract
A system and method for selecting content to be presented to a user of a web site by identifying a topic of a content item on a web site using a ranking of a significance of terms relating to the topic in the content item, identifying a topic of interest on the web site of the user from an input of the user into the web site, and selecting the content item with the highest significance ranking for the topic of interest of the user.
Claims20
A method of selecting a content item to present to a user of a web site, comprising:
- for each of a plurality of content items on said web site, identifying a topic of said content item from a plurality of topics, using a ranking of a significance to said topic of a term in said content item;
- identifying a topic of interest of a user of said web site from a plurality of topics of interest, using a ranking of a significance to said topic of interest of an input to said web site of said user;
- associating said identified topic with said identified topic of interest;
- identifying a first of said plurality of content items as having a highest significance ranking to said identified topic;
- and
- presenting to said user said first of said plurality of content item inserted into a web page of said web site presented to said user.
A system for selecting content items to present to a user of a web site, the system comprising:
- a memory to store a plurality of topics and a plurality of content items of said web site, and
- a processor, said processor to:
- identify a topic of said plurality of topics of a first of said plurality of content items on said web site by a ranking a significance to said topic of a term in said first content item;
- identify a topic of interest of a user of said web site by a ranking of a significance to said topic of interest of an input of said user to said web site;
- associate said topic with said topic of interest;
- identify said first of said content items as having said term with a highest significance ranking to said topic;
- and
- present to said user said content item inserted into a web page of said web site presented to said user.
A method for presenting data on a web site, the method comprising:
- collecting a plurality of terms from content on said web site;
- associating a first of said plurality of terms with a topic;
- associating said topic with a plurality of content items on said web site;
- determining that a first content item from said plurality of content items presented to a user of the web site is associated with said topic;
- and
- presenting to said user a second content item from said plurality of content item.
Dependencies are inferred from the claim text.