Systems and methods for full bleed printing

An apparatus for full bleed printing, comprising:

• a print head of a printer for printing a first image on a continuous printing medium;
• a cutter of the printer configured for cutting a first kiss cut in the continuous printing medium;
• and
• a medium advancement mechanism of the printer configured for:
• positioning the continuous printing medium with the cutter at a first position displaced from an end of the continuous printing medium,
• subsequent to the cutter cutting the kiss cut at the first position, repositioning the continuous printing medium with the print head at a print start location between the first position and the end of the continuous printing medium, and
• subsequent to the print head printing the first image on the continuous printing medium from the print start location to a print end location, repositioning the continuous printing medium with the cutter at a second position between the first position and the print end location;
• wherein the cutter is further configured for cutting a second cut in the continuous printing medium at the second position, such that a portion of the continuous printing medium between the first kiss cut and the second cut comprises a full bleed print.