Techniques for Multi-Level Service Discovery

An apparatus comprising:

• a processor circuit for a first wireless device;
• a service type module arranged for execution by the processor circuit to determine that a type of service indicated in a bit map wirelessly advertised by a second wireless device at least partially matches a service interest for the first wireless device;
• a decode module arranged for execution by the processor circuit to decode a service identification having encoded service information for a service associated with the advertised type of service;
• and
• a content module arranged for execution by the processor circuit to determine whether the decoded service information results in a substantial match with the service interest for the first wireless device and to generate a service content request based on the determination.

A method comprising:

• transmitting, from a first wireless device, a first level of information indicating a service type for a service provided by the first wireless device to one or more other wireless devices, the first level of information to enable the one or more other wireless devices to determine whether the indicated service type at least partially matches a service interest for the one or more other wireless devices;
• transmitting a second level of information for the service that includes a service identification to enable a second wireless device from among one of the one or more other wireless devices to determine whether the service substantially matches the service interest for the second wireless device;
• and
• transmitting a third level of information for the service that includes service content information responsive to the second wireless device requesting the service content information.

At least one machine readable medium comprising a plurality of instructions that in response to being executed on a first wireless device cause the first wireless device to:

• determine that a type of service indicated in a bit map wirelessly advertised by a second wireless device at least partially matches a service interest for the first wireless device;
• decode a service identification having encoded service information associated with the advertised type of service;
• determine whether the decoded service information results in a substantial match with the service interest for the first wireless device;
• and
• generate a service content request based on the determination.