Navigation System

An array of personal care product packages, the array comprising:

• a plurality of packages containing personal care products of a primary brand;
• wherein each respective package of the plurality of packages comprises different personal care products;
• and
• wherein the plurality of packages comprise a visual schema defined by:
• a) each package of the plurality of packages having a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a first side edge that is located perpendicularly between the top edge and the bottom edge, and a second side edge that is located perpendicularly between the top edge and the bottom edge and is distal to the first side edge;
• b) the primary viewing area comprising a product identification region comprising product identification indicia, a qualitative information region comprising qualitative information indicia, a photographic region comprising photographic indicia, and an emblem graphic comprising quantitative information indicia;
• and
• c) sub-brand indicia;
• wherein the product information region has a first dominant background color, the qualitative information region has a second dominant background color, and the emblem graphic has a third dominant background color that is the same as the first dominant background color;
• and
• wherein the visual schema is repeated for each package of the plurality of packages.

An array of personal care product packages, the array comprising:

• a plurality of packages containing personal care products of a primary brand;
• wherein each respective package of the plurality of packages comprises different personal care products;
• and
• wherein the plurality of packages comprise a visual schema defined by:
• a) each package of the plurality of packages having a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a first side edge that is located perpendicularly between the top edge and the bottom edge, and a second side edge that is located perpendicularly between the top edge and the bottom edge and is distal to the first side edge;
• b) the primary viewing area comprising a product identification region comprising product identification indicia, a qualitative information region comprising qualitative information indicia, a photographic region comprising photographic indicia, and a highlight graphic, the highlight graphic being separate from the qualitative information region;
• and
• c) sub-brand indicia, at least a portion of the sub-brand indicia being present within the highlight graphic;
• wherein the product information region has a first dominant background color, the qualitative information region has a second dominant background color, and the highlight graphic has a third dominant background color that is the same as the second dominant background color;
• and
• wherein the visual schema is repeated for each package of the plurality of packages.

An array of personal care product packages, the array comprising:

• a first package containing at least one first personal care product and a second package containing at least one second personal care product;
• wherein the first package and the second package are each of a single primary brand;
• wherein the first package is of a first sub-brand and the second package is of a second sub-brand, the first sub-brand being different than the second sub-brand;
• wherein each package further includes a visual schema;
• wherein the visual schema comprises a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a left side edge and a right side edge located perpendicularly between the top edge and the bottom edge, a product identification region proximate the top edge comprising product identification indicia, a qualitative information region proximate the right side edge comprising qualitative information indicia, and a photographic region comprising photographic indicia;
• wherein the visual schema is repeated for the first package and the second package;
• and
• wherein the product identification region comprises a first dominant background color and wherein the first dominant background color of the first package and the first dominant background color of the second package are the same.