Method and System for Delivering Electronic Communications
AssigneeAdknowledge, Inc.
InventorScott W. Lynn
Life of this patent
Estimating the term…
Abstract
A system directs a browser or browsing application associated with a user to a targeted web site after the user performs at least two activations or “clicks” of his pointing device. The first “click” is typically on a communication provided by the system, serving as an intermediary, and the second “click” is typically on a first data object or web page of the intermediary, before the browser of the user is redirected to a second data object or targeted web page, typically associated with a party unrelated to the party or entity controlling the system.
Claims20
A method for advertising goods or services over a computer network, the method comprising:
- providing through the network to a computer linked to the network a manually activatable electronic communication that includes an advertisement identifying a category of goods or services but that does not identify any vendor from which goods or services in the identified category may be obtained;
- and
- upon manual activation of the activatable electronic communication, directing a browser application on the computer to a web page including one or more advertisements for goods or services in the identified category.
A method for advertising goods or services over a computer network, the method comprising:
- providing through the network to a computer linked to the network a manually activatable electronic communication that includes an advertisement identifying a category of goods or services;
- and
- upon manual activation of the activatable electronic communication, directing a browser application on the computer to a web page including two or more advertisements from two or more different vendors for goods or services in the identified category.
The method of 17, wherein the web page provided upon manual activation of the activatable electronic communication is hosted by a first server, and the web page or web pages to which the one or more advertisements links are hosted by one or more other servers.
Dependencies are inferred from the claim text.