Recommendation machine

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• accessing a first psychometric profile of a user,
• the first psychometric profile including a market model of the user and a risk model of the user,
• the market model of the user indicating an unconscious characterization applied by the user to a market for products,
• the risk model of the user indicating an unconscious degree of risk tolerable by the user;
• accessing a plurality of psychometric profiles of products within the market,
• a second psychometric profile among the plurality of psychometric profiles being correlated with a product within the market to which the unconscious characterization is applied;
• identifying the product based on a comparison of the first psychometric profile of the user to the second psychometric profile correlated to the product;
• and
• causing a user interface to present the user with a reference to the product in response to the identifying of the product based on the comparison of the first and second psychometric profiles.

A system comprising:

• an access module configured to:
• access a first psychometric profile of a user, the first psychometric profile including a market model of the user and a risk model of the user, the market model of the user indicating an unconscious characterization applied by the user to a market for products, the risk model of the user indicating an unconscious degree of risk tolerable by the user;
• access a plurality of psychometric profiles of products within the market, a second psychometric profile among the plurality of psychometric profiles being correlated with a product within the market to which the unconscious characterization is applied;
• a processor configured by a recommender module to identify the product based on a comparison of the first psychometric profile of the user to the second psychometric profile correlated to the product;
• and
• a user interface module configured to cause a user interface to present the user with a reference to the product in response to the identifying of the product based on the comparison of the first and second psychometric profiles.