Consumer advertisement targeting platform system
AssigneeMillMobile BV
InventorsAlexander van Elsas, Jeroen van Dijk
Life of this patent
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Abstract
A method of operating a dynamic advertisement targeting platform system is disclosed. One embodiment of the method includes: receiving a target audience profile for the advertisement campaign with a campaign identifier; generating a device user profile by profiling an electronic device dynamically; determining a match between the target audience profile and the device user profile; and providing the campaign identifier to the electronic device when the match is determined.
Claims20
A method of targeting an advertisement campaign to user devices comprising:
- receiving a target audience profile for the advertisement campaign with a campaign identifier;
- generating a device user profile by profiling an electronic device dynamically;
- determining a match between the target audience profile and the device user profile;
- and
- providing the campaign identifier to the electronic device when the match is determined.
A method of operating an advertisement targeting application on an electronic device comprising:
- detecting an application usage footprint for dynamically profiling the electronic device, the application usage footprint including metadata features on the electronic device associated with applications installed on the electronic device;
- providing the application usage footprint to a profiler server;
- receiving a campaign match list from the profiler server, the campaign match list including at least a campaign identifier identifying an advertisement campaign;
- and
- providing the campaign match list to an advertisement server.
An electronic device comprising:
- a processor;
- a non-transitory memory including an advertisement targeter application executable by the processor, the advertisement targeter application including executable instructions for:
- detecting an application usage footprint for dynamically profiling the electronic device, the application usage footprint including metadata on the electronic device associated with applications installed on the electronic device;
- providing the application usage footprint to a profiler server;
- receiving a campaign match list from the profiler server, the campaign match list including at least a campaign identifier identifying an advertisement campaign;
- and
- providing the campaign match list to an advertisement server.
An advertisement campaign targeting system comprising:
- a receiver means for receiving a target audience profile for the advertisement campaign with a campaign identifier;
- a profiler means for generating a device user profile by profiling an electronic device dynamically;
- a matching means for determining a match between the target audience profile and the device user profile;
- and
- a communication means for providing the campaign identifier to the electronic device when the match is determined.
Dependencies are inferred from the claim text.