Application install conversion tracking system

A method of tracking an application download via an on-device application comprising:

• receiving a custom URL scheme associated with an advertisement object, where the custom URL scheme uniquely identifies an installation of a target application;
• generating a unique identifier to record a user interaction with the advertisement object on an electronic device, the user interaction for downloading the target application;
• storing the unique identifier;
• detecting the installation of the target application based on an execution of the custom URL scheme;
• determining a conversion confirmation based upon the unique identifier and the detected installation;
• and
• reporting the conversion confirmation of the installation associated the user interaction.

An application install conversion tracking system comprising:

• an advertiser dashboard for registering a custom URL scheme associated with an advertisement object for a target application, where the custom URL scheme uniquely identifies an installation of the target application;
• detecting the installation of the target application based on an execution of the custom URL scheme;
• accessing an interaction record of a user interaction with the advertisement object from an electronic device, the user interaction for downloading the target application;
• determining a conversion confirmation based upon the interaction record and the detected installation;
• and
• reporting the conversion confirmation of the installation associated the user interaction.

An electronic device comprising:

• a processor;
• a non-transitory memory including an on-device application executable by the processor, the on-device application including executable instructions for:
• receiving a custom URL scheme associated with an advertisement object, where the custom URL scheme uniquely identifies an installation of a target application;
• generating a unique identifier to record a user interaction with the advertisement object on an electronic device, the user interaction for downloading the target application;
• storing the unique identifier;
• detecting the installation of the target application based on an execution of the custom URL scheme;
• determining a conversion confirmation based upon the unique identifier and the detected installation;
• and
• reporting the conversion confirmation of the installation associated the user interaction.