System and method for managing an advertising marketplace
AssigneeOnsite Concierge
InventorsRichard M. Mick Hall, Jeremy Watkins, Paul Payette, Robert Alcantar, Keith Greene
Life of this patent
Estimating the term…
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AssigneeOnsite Concierge
InventorsRichard M. Mick Hall, Jeremy Watkins, Paul Payette, Robert Alcantar, Keith Greene
Estimating the term…
An online system is described that utilizes an extranet or intranet for the selection and purchase of digital advertising media, and the creation, distribution and management of media content. The invention comprises a methodology for presenting an online marketplace that brings together advertisers and media owners with available advertising inventory by providing a dynamic inventory of advertising space that is available for users to display digital advertisements; presenting through one of a plurality of portals a user interface through which a user may build a digital advertisement for use on one or more of the available advertising spaces within the inventory; and causing the created advertisements to be displayed on one or more of the available advertising spaces within the inventory.
A method for managing digital advertising content for display in one of various media through a graphic user interface accessible remotely, the method comprising:
Dependencies are inferred from the claim text.