Audience selection type augmented broadcasting service providing apparatus and method

An augmented broadcast receiving terminal, comprising:

• a receiving unit to receive broadcast contents, augmented contents, and metadata for an augmented broadcasting service from a server;
• and
• a displaying unit to process the augmented contents based on the metadata for the augmented broadcasting service while playing the broadcast contents.

An augmented broadcasting service providing method of a server, the method comprising:

• processing a production process of augmented contents to provide the augmented broadcasting service, for broadcast contents;
• and
• multiplexing and transmitting the broadcast contents and metadata for the augmented broadcasting service.

An augmented broadcasting service receiving method of a receiving terminal, the method comprising:

• receiving broadcast contents, augmented contents, and metadata for an augmented broadcasting service from a server;
• and
• processing the augmented contents based on the metadata for the augmented broadcasting service while playing the broadcast contents.