Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements

A method of a networked device comprising:

• applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data;
• and
• associating the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and the content identifier,
• wherein the advertisement data is generated through an advertising exchange server based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data.

A system comprising:

• a networked device and a client device to apply an automatic content recognition algorithm to determine a content identifier of an audio-visual data and to associate the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and the content identifier;
• a capture infrastructure to annotate the audio-visual data with at least one of a brand name and a product name by comparing entries in the master database with at least one of a closed captioning data of the audio-visual data and through an application of an optical character recognition algorithm in the audio-visual data;
• and
• an advertising exchange server to generate an advertisement based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data.