Brand detection in audiovisual media

A computer-implemented method comprising:

• receiving an advertisement that is within an audiovisual media program;
• detecting an audio or visual fingerprint in the advertisement, the audio or visual fingerprint based on a brand detected within a previous iteration of the advertisement;
• presenting, on a display in which the audiovisual media is being presented, an indication of a selectable interactive experience based on the audio or visual fingerprint associated with the brand;
• receiving selection of the selectable interactive experience;
• and
• presenting the interactive experience.

A computer-implemented method comprising:

• detecting a brand within an audiovisual media program using voice or object recognition of audio or visual aspects in the audiovisual media, the detecting including identifying the brand from one or more brands by comparing the audio or visual aspect to audio or visual fingerprints associated with the one or more brands;
• causing presentation, at a point of the audiovisual media program allocated for presentation of advertisements, of an advertisement associated with the brand and an indication that an interactive experience associated with the brand can be selected;
• and
• responsive to selection of the interactive experience, causing presentation of the interactive experience associated with the brand.