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US 2014/0007151 A1Published application
Methods, Systems, and Products for Targeting Advertisements
AssigneeAT&T Intellectual Property I, L.P.
InventorsWilliam R. Matz, Scott R. Swix
Life of this patent
Estimating the term…
Abstract
Methods, systems, and products target advertisements to users. Clickstream data is received and compared to a purchase history. When a common attribute is determined, an advertisement associated with the attribute is retrieved and targeted to a user.
Claims20
A method, comprising:
- receiving clickstream data describing commands input to a device during programming;
- determining a user associated with the device;
- retrieving a purchase history associated with the user;
- comparing the clickstream data to the purchase history;
- determining an attribute of the purchase history matches the clickstream data;
- retrieving an advertisement associated with the attribute;
- and
- sending the advertisement to an address associated with the user.
5 more elements
A system, comprising:
- a processor;
- and
- memory storing code that when executed causes the processor to perform operations, the operations comprising:
- receiving clickstream data describing commands input during programming;
- querying a dataset for the clickstream data;
- determining an attribute of the clickstream data matches the dataset;
- retrieving an advertisement associated with the attribute;
- retrieving an address for targeting the advertisement;
- and
- sending the advertisement to the address.
7 more elements
The system of claim 9, wherein the operations further comprise retrieving a purchase history as the dataset.
A memory storing instructions that when executed cause a processor to perform operations, the operations comprising:
- receiving clickstream data describing commands input during programming;
- retrieving content information describing the programming;
- generating an event timeline from the clickstream data and the content information;
- retrieving a dataset;
- determining an attribute of the event timeline matches the dataset;
- retrieving an advertisement associated with the attribute;
- retrieving an address for targeting the advertisement;
- and
- sending the advertisement to the address.
6 more elements
Dependencies are inferred from the claim text.