System and method for social invitations to facilitate playing and sharing of mobile application or mobile game on mobile device

A method for social invitations to facilitate sharing of a mobile application or game on an AGE server, comprising:

• creating social graph associations based on address book contacts captured from an address book resident on a user's mobile device;
• receiving a request for social invitations from the user's mobile device;
• and
• in response to the request for social invitations, generating a list of recommended invitations of target users based on user social graph associations and transmitting the list of recommended invitations to the user's mobile device, for social invitations to the target users to facilitate sharing of the mobile application or game on the user's mobile device.

A mobile device for sending and receiving social invitations to facilitate sharing of a mobile app/game, comprising:

• a communication interface arranged to connect the mobile device to a communication network;
• a memory to store a mobile app/game;
• and
• a processor system, when the mobile app/game is launched or when a predetermined event is triggered, configured to:
• transmit address book contacts, from an address book resident on the mobile device, to a remote AGE server, via the communication network, for user social graph associations;
• send a request for social invitations to the remote AGE server, via the communication network;
• receive, from the remote AGE server, a list of recommended invitations of target users based on the user social graph associations for a visual display on the mobile device;
• and
• send recommended invitations to the target users to facilitate sharing of the mobile app/game on the mobile device.

A computer readable medium having stored thereon a plurality of instructions which, when executed by a processor of a mobile device, cause the processor to perform the method comprising:

• transmitting address book contacts, from an address book resident on the mobile device, to a remote AGE server, via a communication network, for user social graph associations;
• sending a request for social invitations to the remote AGE server, via the communication network;
• receiving, from the remote AGE server, a list of recommended invitations of target users based on the user social graph associations for a visual display on the mobile device;
• and
• sending recommended invitations to the target users to facilitate sharing of the mobile app/game on the mobile device.