Method and system for real time subscriber profiling

A subscribers' profiling system for real time subscriber profiling, the system comprising:

• a computer implemented real time profiler for:
• memorizing at least one profile consisting of at least one criterion;
• wherein the at least one criterion consists of one of:
• a demographic criterion, a contextual criterion, and a data usage criterion;
• memorizing subscribers' demographic data;
• analyzing the subscribers' demographic data to determine at least one device for which the demographic criteria of a specific profile are met;
• wherein the at least one device is owned by a subscriber and the demographic criteria of the specific profile are met by the demographic data of the subscriber;
• receiving from at least one collecting entity IP data records representative of an IP data traffic on an IP data network;
• extracting in real time information from the IP data records, the information corresponding to the IP data traffic generated by a device;
• analyzing in real time the extracted information to determine that at least one of a contextual criterion or a data usage criterion of a specific profile is met;
• and
• updating in real time a computer implemented subscriber's state manager when all the criteria of a specific profile are met for a device;
• and
• a computer implemented subscribers' state manager for:
• memorizing a unique identifier of a device and a corresponding state of a specific profile;
• wherein the corresponding state of the specific profile is indicative that all the criteria of the specific profile are met for the device.