Apparatus and method for determining user attention using a deep-content-classification (dcc) system

A system for determining a user attention to at least one multimedia data element (MMDE) displayed in a web-page over a user computing device, comprising:

• an interface to a network for receiving a request to determine the user attention, wherein the request includes at least the web-page and an identification of the at least one MMDE in the web-page for receiving at least one sensory signal captured by at least one sensor connected to the user computing device;
• a processor;
• and
• a memory connected to the processor, the memory contains instructions that when executed by the processor, the system is configured to:
• query a deep-content-classification (DCC) system to find a match between at least one concept structure and the received sensory signal;
• receive a first set of metadata related to the at least one matched concept structure;
• analyze the returned set of metadata to determine the user attention with respect to the at least one MMDE;
• and
• associate the at least one MMDE with the determined user attention.