Content placement criteria expansion

A system of providing information via a computer network, comprising:

• a data processing system having a criteria expansion circuit, the data processing system configured to:
• define a cluster of a plurality of online content items, each of the plurality of content items sharing at least one of a semantic similarity and a user similarity, the user similarity being based on user induced activity of at least one computing device on the computer network;
• determine a plurality of cluster placement criteria of the cluster;
• receive content configured for display with a web page;
• include the content with the cluster based on at least one of the semantic similarity and the user similarity;
• select a cluster placement criterion of the plurality of cluster placement criteria based on a quality metric of the selected cluster placement criterion;
• and
• provide the selected cluster placement criterion as a supplemental criterion used to select the content for display with the web page.

A computer readable storage medium having instructions to provide information on a computer network, the instructions comprising instructions to:

• identify a cluster of a plurality of online content items, each of the plurality of content items sharing at least one of a semantic similarity and a user similarity, the user similarity being based on user induced activity of at least one computing device on the computer network;
• determine a plurality of cluster placement criteria of the cluster;
• receive content configured for display with a web page;
• include the content with the cluster based on at least one of the semantic similarity and the user similarity;
• select a selected cluster placement criterion of the plurality of cluster placement criteria based on a quality metric of the selected cluster placement criterion;
• and
• provide the selected cluster placement criterion as a supplemental criterion used to select the content for display with the web page.