Programmatically identifying branding within assets

A computer program product for reporting identified items of interest associated with a brand associated with an identity of an entity, the computer program product comprising:

• a computer readable storage medium having computer readable program code embodied thereon, the computer readable program code comprising:
• computer readable program code for generating, by a computer, a seed document containing criteria representative of items of interest representative of a brand associated with an identity of a selected entity, wherein the items of interest are associated with the identity of the selected entity by a policy for associating items of interest with brand indicia of predetermined entities;
• computer readable program code for receiving, by the computer, the seed document containing the criteria into a repository to initialize the repository, wherein the repository comprises information describing brand indicia representative of the selected entity;
• computer readable program code for analyzing, by the computer, a selected source material using the criteria in the seed document in combination with the repository, by selectively applying adapters associated with specific types of content contained within the selected source material to perform analysis including semantic analysis and pattern matching;
• computer readable program code responsive to the analysis, for identifying, by the computer, a set of items of interest in the selected source material that meet the criteria representative of items of interest associated with the selected entity to form an identified set of items of interest;
• and
• computer readable program code for generating, by the computer, a report wherein the report includes the identified set of items of interest.

A apparatus for reporting identified items of interest associated with a brand associated with an identity of an entity, the apparatus comprising:

• a bus;
• one or more storage devices connected to the bus, wherein at least one of the one or more storage devices contains computer readable program code stored thereon;
• a communications unit connected to the bus;
• and
• a processor unit, wherein the processor unit executes the computer readable program code to direct the apparatus to:
• generate a seed document containing criteria representative of items of interest representative of a brand associated with an identity of a selected entity, wherein the items of interest are associated with the identity of the selected entity by a policy for associating items of interest with brand indicia of predetermined entities;
• receive the seed document containing the criteria into a repository to initialize the repository, wherein the repository comprises information describing brand indicia representative of the selected entity;
• analyze a selected source material using the criteria in the seed document in combination with the repository, by selectively applying adapters associated with specific types of content contained within the selected source material to perform analysis including semantic analysis and pattern matching;
• identify, responsive to the analysis, a set of items of interest in the selected source material that meet the criteria representative of items of interest associated with the selected entity to form an identified set of items of interest;
• and
• generate a report wherein the report includes the identified set of items of interest.