System and Method for Targeted Marketing and Consumer Resource Management
OwnerMark E. ROBERTS, Jennifer K. Mathe +1inventors
InventorsMark E. ROBERTS, Jennifer K. Mathe, Khahn Nguyen
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OwnerMark E. ROBERTS, Jennifer K. Mathe +1inventors
InventorsMark E. ROBERTS, Jennifer K. Mathe, Khahn Nguyen
Estimating the term…
Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.
A method for managing a use of a gift card with an enterprise infrastructure, comprising:
A non-transitory computer readable medium, embodying instructions executable by a computer to perform method steps to manage the use of a gift card, the instructions comprising functionality for:
A system for managing a use of a gift card, comprising:
A system for managing a use of a gift card with an enterprise system, wherein the enterprise infrastructure interface is configured to:
Dependencies are inferred from the claim text.