Distribution of electronic market data

A system comprising:

• a computing device,
• wherein the computing device is configured to transmit market data related to a tradeable object to a receiving computer device over a first channel based on assignment information,
• wherein the computing device is configured to dynamically update the assignment information to reassign the tradeable object to a second channel based on at least one criterion selected from a group consisting of:
• a type of tradeable object, current volume of market data associated with the tradeable object, historical market information related to the tradeable object, a subscription request related to the tradeable object, and a news event related to a market of the tradeable object,
• wherein, in response to updating the assignment information, the computing device is configured to transmit the market data related to the tradeable object over both the first channel and the second channel.