System and method of cursor-based content delivery
AssigneeLexos Media IP, LLC
InventorCraig Pisaris-Henderson
Life of this patent
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Abstract
A method of dynamically modifying advertising content based on interaction with a display of a user device is disclosed. The method can include receiving instruction code from the server in response to a send request from a user device, the instruction code operable to collect cursor information related to a cursor position on a display of the user device; sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between regions displayed on the user device; and changing the advertising content based on the indicated relative interest.
Claims15
A method of dynamically modifying advertising content based on interaction with a display of a user device, comprising the steps of:
- receiving instruction code from the server in response to a send request from a user device, the instruction code operable to collect cursor information related to a cursor position on a display of the user device;
- sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between regions displayed on the user device;
- and
- changing the advertising content based on the indicated relative interest.
A method of dynamically modifying advertising content based on user cursor movement, comprising the steps of:
- receiving instruction code from the server in response to a send request from a user device, the instruction code operable to collect cursor information related to a cursor position on a display of the user device;
- sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between regions displayed on the user device;
- and
- changing the advertising content based on the indicated relative interest.
Dependencies are inferred from the claim text.