System and method of cursor-based content delivery
OwnerCraig Pisaris-Hendersoninventor
Life of this patent
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Abstract
A method of determining effectiveness of advertising content is disclosed. the method can include sending advertising content and instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device; receiving from the user device the cursor information collected in response to execution of the instruction code; generating from the received cursor information an indication of relative interest between regions displayed on the user device; and providing value information based on the relative interest between regions using an accounting module.
Claims20
A method of determining effectiveness of advertising content, comprising the steps of:
- sending advertising content and instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device;
- receiving from the user device the cursor information collected in response to execution of the instruction code;
- generating from the received cursor information an indication of relative interest between regions displayed on the user device;
- and
- providing value information based on the relative interest between regions using an accounting module.
A method of determining effectiveness of advertising content, comprising the steps of:
- sending advertising content and instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device;
- collecting personal identifying information from the user device able to be sent to the server,
- receiving from the user device the cursor information collected in response to execution of the instruction code;
- generating from the received cursor information an indication of relative interest between regions displayed on the user device using a cursor metrics analytics engine;
- and
- providing value information based on the relative interest between regions using an accounting module.
A method of determining effectiveness of advertising content, comprising the steps of:
- sending advertising content and instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position on a display of the user device;
- collecting personal identifying information from the user device able to be sent to the server,
- receiving from the user device the cursor information collected in response to execution of the instruction code;
- generating from the received cursor information an indication of relative interest between regions displayed on the user device;
- and
- providing value information based on the relative interest between regions using an accounting module.
Dependencies are inferred from the claim text.