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US 2014/0006176 A1Published application
Method and system for scoring the influence of a sender of content
AssigneeVerizon Patent and Licensing Inc.
InventorsBhaskar R. Gudlavenkatasiva, Nityanand Sharma, Premanand Sivakkolundhu
Life of this patent
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Abstract
An approach for scoring the influence of a user based on the sharing of an advertisement by the user with others is described. An advertising sharing platform determines a forwarding of an advertisement by a first device to a second device associated with a social network of a user of the first device. The advertising sharing platform then generates an influence score of the user of the first device and the user of the second device based on the type of response based on a determined type of response of the user.
Claims20
A method comprising:
- determining, by at least one processor, a forwarding of an advertisement by a first device to a second device associated with a social network of a user of the first device;
- determining, based on a correlation of an input from the second device with one or more response criteria, a type of response of the user of the second device to the advertisement;
- generating an influence score of the user of the first device and the user of the second device based on the type of response;
- and
- initiating transfer of the influence score of the user of the first device and the user of the second device to a provider of the advertisement.
2 more elements
An apparatus comprising:
- at least one processor;
- and
- at least one memory including computer program code for one or more programs,
- the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
- determine a forwarding of an advertisement by a first device to a second device associated with a social network of a user of the first device;
- determine, based on a correlation of an input from the second device with one or more response criteria, a type of response of the user of the second device to the advertisement;
- generate an influence score of the user of the first device and the user of the second device based on the type of response;
- and
- initiate transfer of the influence score of the user of the first device and the user of the second device to a provider of the advertisement.
6 more elements
Dependencies are inferred from the claim text.