Systems and techniques for determining a quantity of displayable content units within a frame

A system comprising:

• a network interface configured to receive data comprising a request associated with a website to retrieve advertisement content for display within a frame of a display of the website, the request comprising dimensional values defining dimensions of the frame;
• and
• a processor in communication with the network interface configured to perform operations that comprise:
• obtaining advertisement display parameters that control display of content within the frame;
• determining a maximal quantity of advertisement content units that are fully displayable within the frame based on the dimensional values and a plurality of different combinations of the advertisement display parameters, wherein determining the maximal quantity comprises (i) determining maximal advertisement content unit quantities, respectively, for the different combinations of the advertisement display parameters;
• and (ii) selecting one of the maximal advertisement content unit quantities as the determined maximal quantity;
• obtaining advertisements based on the determined maximal quantity;
• and
• providing the obtained advertisements for display within the frame.

A system comprising:

• a first server configured to receive data comprising a request associated with a website to retrieve advertisement content for display within a frame of a display of the website, the request comprising dimensional values defining dimensions of the frame;
• and
• a second server configured to perform operations comprising:
• obtaining advertisement display parameters that control display of content within the frame;
• and determining a maximal quantity of advertisement content units that are fully displayable within the frame based on the dimensional values and a plurality of different combinations of the advertisement display parameters, wherein determining the maximal quantity comprises (i) determining maximal advertisement content unit quantities, respectively, for the different combinations of the advertisement display parameters;
• and (ii) selecting one of the maximal advertisement content unit quantities as the determined maximal quantity,
• wherein the first server is configured to obtain advertisements based on the determined maximal quantity and provide the obtained advertisements for display within the frame.