US 2014/0006173 A1Published application

Interface for sponsoring stories within a social networking system

OwnerNing Li, Philip Anastasios Zigoris +2inventors

InventorsNing Li, Philip Anastasios Zigoris, Neville Bowers, Robert Kang-Xing Jin

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Abstract

A social networking system displays a story about an object to a user accessing a page associated with the object and determines whether the user is authorized to promote the object. If the user is authorized to promote the object, a promote option is displayed next to a story about the object included in the page, which may comprise a newsfeed of stories on the page. After accessing the promote option for a particular story, the user is prompted to provide data specifying how the story associated with the accessed promote option is to be distributed to other users. For example, a promotion interface is displayed to the user for providing data such as targeting criteria, bid amounts, and budget. The result generates a request for a sponsored story, which may then be displayed to other users of the social networking system in accordance with the request.

Claims17

Dependent claims

A method comprising:

presenting a page from a social networking system to a user, the page including a story associated with at least one of an action and an object in the social networking system;
displaying a promote option associated with the story;
responsive to receiving an input accessing the promote option, prompting the user to provide one or more parameters for defining a sponsored story request associated with at least one of the action and the object in the story associated with the accessed promote option, a parameter comprising a bid amount;
receiving the parameters from the user for defining the sponsored story request;
and
storing the sponsored story request in a database, the sponsored story request defining a condition for providing a sponsored story to a viewing user who has a connection in the social networking system to another user who has interacted with at least one of the action and the object, the sponsored story describing the other user's interaction with at least one of the action and the object.

3 more elements

A method comprising:

presenting a page from a social networking system associated with an object in the social networking system to a user, the page including stories associated with the object, each story associated with an action;
associating a promote option with each of the stories;
displaying the page so a promote option is displayed proximate to its associated story;
responsive to receiving an input accessing a promote option associated with a story, prompting the user to provide one or more parameters for defining a sponsored story request associated with an action in the story associated with the accessed promote option, a parameter including a bid amount;
receiving the parameters from the user for defining the sponsored story request;
and
storing the sponsored story request in a database, the sponsored story request defining a condition for providing a sponsored story to a viewing user who has a connection in the social networking system to another user who has interacted with at least one of the action and the object, the sponsored story describing the other user's interaction with at least one of the action and the object.

4 more elements

Dependencies are inferred from the claim text.