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AssigneeYahoo! Inc.
InventorsDavid Pardoe, Patrick R. Jordan, Chris Bartels
Estimating the term…
The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, a database of historical online advertisement auctions is established; historical online advertisement auctions from the database of historical online advertisement auctions that are associated with a feature are clustered to form a cluster; a reserve price associated with the cluster of historical online advertisement auctions is calculated to generate a desired revenue; and the reserve price is stored as a suggested reserve price for the opportunity to realize the online advertisement that is associated with the feature.
A computer-implemented method of calculating a suggested reserve price associated with an opportunity to realize an online advertisement, the method comprising:
A server comprising:
A computer-readable storage medium comprising a set of instructions for calculating a suggested reserve price associated with an opportunity to realize an online advertisement, the set of instructions to direct a processor to perform acts of:
Dependencies are inferred from the claim text.