US 2014/0006171 A1 · METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME

Abstract

The present application relates to systems and computer-implemented methods for calculating a suggested market variable associated with an auction of an online advertisement realization opportunity. In some implementations, an optimization procedure may be operated, wherein the optimization procedure may comprise sending an initial market variable associated with one or more auctions to bidding agents; receiving from each of the bidding agents a response market variable associated with the initial market variable; determining according to an auction bidding rule a winning market variable from the response market variables; and substituting the initial market variable with the wining market variable. The optimization procedure may be operated repeatedly until the winning market variable stabilizes. Then the stabilized market variable may be sent to an advertiser as the suggested market variable.

Claims20

Dependent claims

A computer-implemented method for calculating a suggested market variable associated with an auction for an online advertisement realization opportunity, the method comprising:

repeating an optimization procedure until a winning market variable stabilizes;
and
returning the stabilized market variable as the suggested market variable;
wherein the optimization procedure comprises:
sending an initial market variable associated with one or more auctions for an online advertisement realization opportunity to bidding agents;
receiving from each of the bidding agents a response market variable associated with the initial market variable;
determining according to an auction bidding rule a winning market variable from the response market variables;
and
substituting the initial market variable with the wining market variable.

6 more elements

A computer-readable storage medium comprising a set of instructions for calculating a desired market variable associated with an auction of an online advertisement realization opportunity, the set of instructions to direct a processor to perform acts of:

repeating an optimization procedure associated with a winning market variable until the winning market variable stabilizes;
and
returning the stabilized market variable as the desired market variable;
wherein the optimization procedure comprising:
sending an initial market variable associated with one or more auctions to bidding agents;
receiving from each of the bidding agents a response market variable associated with the initial market variable;
determining according to an auction bidding rule a winning market variable from the response market variables;
and
substituting the initial market variable with the wining market variable.

6 more elements

A server comprising:

a computer-readable storage medium comprising a set of instructions for calculating a strategic market variable associated with an auction of online advertisement realization opportunity;
a processor in communication with the computer-readable storage medium that is configured to execute the set of instructions stored in the computer-readable storage medium and is configured to:
repeat an optimization procedure associated with a winning market variable until the winning market variable stabilizes;
and
return the stabilized market variable as the desired market variable;
wherein to perform the optimization procedure, the processor is configured to:
send an initial market variable associated with one or more auctions to bidding agents;
receive from each of the bidding agents a response market variable associated with the initial market variable;
determine according to an auction bidding rule the winning market variable from the response market variables;
and
substitute the initial market variable with the wining market variable.

8 more elements

Dependencies are inferred from the claim text.

Method of offline experimentation environment and apparatus conducting the same

Life of this patent

Method of offline experimentation environment and apparatus conducting the same

Life of this patent

Abstract

Claims20