Systems and methods for location-based advertising

A method for providing location-based advertisements to a user of navigation system, the method comprising:

• detecting, by at least one processor, the presence of a user near a high-value location;
• offering an advertisement space for the high-value location, the advertisement space being associated with navigation information presented to the user;
• receiving payment for the advertisement space;
• and
• presenting, in connection with the paid advertisement space, an advertisement for display with the navigation information presented to the user.

A system for providing location-based advertisements to a user of a navigation system, comprising:

• a processor;
• a memory storing instructions which, when executed by the processor, cause the processor to:
• identify high-value intersections in a map;
• identify, based on the high-value intersections, a set of landmark locations;
• associate the landmark locations with the high-value intersections in a database;
• detect at least one of the high-value intersections in a route requested by the user;
• and
• present, on a device of the user, an advertisement associated with at least one landmark location while presenting maneuver information for the at least one high-value intersection.

A system for providing location-based advertisements to a user of navigation system, comprising:

• a processor;
• a memory storing instructions which, when executed by the processor, cause the processor to:
• detect the presence of a user near a high-value location;
• offer an advertisement space for the high-value location, the advertisement space being associated with navigation information presented to the user;
• receive payment for the advertisement space;
• and
• present, in connection with the paid advertisement space, an advertisement for display with the navigation information presented to the user.