Integration of a Video Wall Advertising Unit with Pushdown and Digital Media Content

A system for dynamic integration and presentation of advertising content and media content, the system comprising:

• a server computing device configured to:
• receive a request for media content from a remote computing device;
• provide, in response to the request, an interactive advertising unit comprising:
• a first content layer including the requested media content and a media player;
• a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content;
• and
• an integration module configured to:
• display the requested media content in the media player;
• and
• reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes displacing web page content to accommodate the advertising content while keeping the web page content available for viewing and interaction;
• and
• transmit the interactive advertising unit for presentation on the remote computing device.

A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

• receive a request for media content from a remote computing device;
• provide, in response to the request, an interactive advertising unit comprising:
• a first content layer including the requested media content and a media player;
• a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content;
• and
• an integration module configured to:
• display the requested media content in the media player;
• and
• reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes displacing web page content to accommodate the advertising content while keeping the web page content available for viewing and interaction;
• and
• transmit the interactive advertising unit for presentation on the remote computing device.