Providing a Proximity Triggered Response in a Video Display

A system for displaying customized video content to a customer when the customer is within proximity of a display in a retail outlet, the system comprising:

• a computer system storing content for display on any of a plurality of displays in one or more retail outlets and attributes for a plurality of customers;
• the plurality of displays;
• and
• a plurality of sensors for detecting the presence of customers when the customers are within a specified proximity of a display;
• wherein the computer system further stores computer executable instructions which when executed perform the following to display customized content to a customer:
• receiving data from one or more of the plurality of sensors, the data identifying that a customer is within a specified proximity of a first display of the plurality of displays;
• using the data to identify one or more attributes of the customer;
• using the one or more attributes to customize content for display on the first display;
• and
• sending the customized content to the first display such that the customized content is displayed to the customer while the customer is within the specified proximity of the first display.