Systems and methods for targeting advertisements based on product lifetimes
AssigneeUnited Video Properties, Inc.
InventorsRobert Thompson, William Thomas
Life of this patent
Estimating the term…
Abstract
Methods and systems for providing improved targeting of advertisements by considering whether or not a particular user is likely to use a particular product, and when the particular user is likely to want or need a product. Two products may be compared to determine if a relationship exists between them, after which a product lifetime is computed for one product. An advertisement for the other product will be shown after the end of the product lifetime for the first product.
Claims21
A method for targeting an advertisement to a user, comprising:
- transmitting, from a server, a query for first purchase history information and first product information, wherein the query comprises a first product identifier for a first product and a user identifier;
- receiving a plurality of data packets comprising the first product information and the first purchase history information in response to the query;
- computing, using control circuitry, a relationship metric between the first product information and second product information for a second product;
- determining whether the first product and the second product are related based on the computed relationship metric;
- automatically processing the first product information and the first purchase history information to compute a lifetime for the first product when the first product and the second product are related;
- comparing, using control circuitry, a current date and the lifetime of the first product to determine whether the current date is outside the lifetime of the first product;
- and
- generating, using control circuitry, an instruction for presenting an advertisement for the second product on a device when the current date is outside the lifetime of the first product.
A system for targeting an advertisement to a user, comprising:
- a server configured to:
- transmit a query for first purchase history information and first product information, wherein the query comprises a first product identifier for a first product and a user identifier;
- and
- receive a plurality of data packets comprising the first product information and the first purchase history information in response to the query;
- control circuitry configured to:
- compute a relationship metric between the first product information and second product information for a second product;
- determine whether the first product and the second product are related based on the computed relationship metric;
- automatically process the first product information and the first purchase history information to compute a lifetime for the first product when the first product and the second product are related;
- compare a current date and the lifetime of the first product to determine whether the current date is outside the lifetime of the first product;
- and
- generate an instruction for presenting an advertisement for the second product on a device when the current date is outside the lifetime of the first product.
21-30. (canceled)
Dependencies are inferred from the claim text.