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AssigneeYahoo! Inc.
InventorsDavid Pardoe, Patrick R. Jordan, Prabhakar Krishnamurthy, Sergei Vassilvitskii, Erik Vee, Mohammad Mahdian, Mercin Mejran
Estimating the term…
The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, data associated with historical online advertisement auctions are clustered based on a reference opportunity for realizing an online advertisement, wherein each historical online advertisement auction of the cluster is associated with a first bid price of higher value and a second bid price of lower value; a dominance relationship between a distribution of the first bid prices of the cluster and a distribution of the second bid prices of the cluster is determined; a reserve price associated with the cluster based on the dominance relationship is calculated; and the reserve price is stored as a suggested reserve price to realize an online advertisement, wherein the suggested reserve price is associated with the reference opportunity that is associated with the cluster.
A computer-implemented method of calculating a suggested reserve price associated with an opportunity to realize an online advertisement, the method comprising:
A computer-readable storage medium comprising a set of instructions for calculating a suggested reserve price associated with an opportunity to realize an online advertisement, the set of instructions to direct a processor to perform acts of:
Dependencies are inferred from the claim text.