Loading patent…
AssigneeYahoo! Inc.
InventorsSergei Vassilvitskii, Patrick R. Jordan, Mohammad Mahdian, Chris Leggetter, Prabhakar Krishnamurthy, David Pardoe, Uri Nadav
Estimating the term…
The present application relates to systems and computer-implemented methods for determining a future bidding strategy regarding auctions associated with realization of an online advertisement. In some implementations, a server may be used to determine an optimized bid pacing parameter for an online advertisement based on a current bid pacing parameter associated with the online advertisement and an online advertisement supply information for a time period so that based on the optimized bid pacing, realization of the online advertisement over the time period substantially confirms to a spending strategy associated with the online advertisement during the time period. As such, the systems and computer-implemented methods may allow advertisers to control their spending strategy accurately during an advertising campaign.
A computer-implemented method for determining an optimized bid pacing parameter associated with an online advertisement, the method comprising:
A computer-readable storage medium comprising a set of instructions for determining an optimized bid pacing parameter associated with an online advertisement, the set of instructions to direct a processor to perform acts of:
A server comprising:
Dependencies are inferred from the claim text.