System and method of cursor-based content delivery
OwnerCraig Pisaris-Hendersoninventor
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Abstract
A method of providing cursor related analytics is disclosed. The method can include sending instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device, receiving from the user device the cursor information collected in response to execution of the instruction code; and generating from the received cursor information an indication of relative interest between regions on the user device display.
Claims18
A method of providing cursor related analytics, comprising the steps:
- sending instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device,
- receiving from the user device the cursor information collected in response to execution of the instruction code;
- and
- generating from the received cursor information an indication of relative interest between regions on the user device display.
A method of providing cursor related analytics of multiple clients, the method comprising the steps:
- sending instruction code from at least one server to a plurality of clients each having a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on respective displays of the user device,
- receiving from the user devices of the multiple clients the cursor information collected in response to execution of the instruction code, and
- generating from the received cursor information an indication of relative interest to the clients between regions of the displays to assist in evaluating content effectiveness.
A method of providing cursor related analytics, comprising the steps:
- sending instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device,
- collecting personal identifying information from the user device able to be sent to the server,
- receiving from the user device the cursor information collected in response to execution of the instruction code;
- and
- generating from the received cursor information an indication of relative interest between different regions displayed on the user device.
Dependencies are inferred from the claim text.