Systems and Methods for Earning Virtual Value Associated with Transaction Account Activities

A system comprising:

• a value transfer processor;
• a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform the operations comprising:
• receiving, by the processor, transaction account activity information associated with an open loop pre-paid transaction account;
• retrieving, by the processor, information from a loyalty program database associated with the open loop pre-paid transaction account, including a designation of a first virtual purse selected by a participant to deposit value and eligible rewards based on the activity associated with the open loop pre-paid transaction account;
• assessing, by the processor, an amount of value to be deposited in the designated first virtual purse, based on the eligible reward activity associated with the open loop pre-paid transaction account using a computerized conversion processor, wherein the assessment is specific to the selected first virtual purse;
• and
• transmitting, by the processor, information associated with the assessed amount of value to be deposited in the designated first virtual purse.

An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a value transfer computer, cause the value transfer computer to perform the operations comprising:

• receiving, by the value transfer computer, transaction account activity information associated with an open loop pre-paid transaction account;
• retrieving, by the value transfer computer, information from a loyalty program database associated with the open loop pre-paid transaction account, including a designation of a first virtual purse selected by a participant to deposit value and eligible rewards based on the activity associated with the open loop pre-paid transaction account;
• assessing, by the value transfer computer, an amount of value to be deposited in the designated first virtual purse, based on the eligible reward activity associated with the open loop pre-paid transaction account using a computerized conversion processor, wherein the assessment is specific to the selected first virtual purse;
• and
• transmitting, by the value transfer computer, information associated with the assessed amount of value to be deposited in the designated first virtual purse.